Acquisition Strategy Manager

THE POSITION
Our roster has an opening with your name on it

We are looking for an Acquisition Strategy Manager to join the Marketing team to help bring FanDuels Marketing acquisition strategy to life. This includes driving customer acquisition through careful planning execution and cross-functional collaboration.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Be a champion of FanDuels Responsible Gaming Standards
• Own the acquisition strategy across all regions and products which includes execution and reporting
• Partner with Marketing Operations to execute promotional offers seamlessly across regions segments and products
• Partner with Retention teams to ensure a strong loyalty and retention playbook for newly acquired acquisition cohorts
• Develop and implement promotional strategies that drive revenue growth - profitably and responsibly
• Define player proposition segmentation and tangible KPIs for sportsbook casino cross-sell and direct casino players and ensure KPIs are effectively delivered
• Identify Moments that Matter throughout the year build coherent execution plans with cross-functional teams to dominate these moments
• Consistently deliver actionable insights backed by customer data and research to drive decisions and gain alignment from senior leadership
• Partner with Product to influence the prioritization of the product roadmap
• P&L Ownership: Responsible for activation targets and promotional spend
• Lead and develop an Acquisition Strategy Associate providing coaching prioritization and career development while ensuring high-quality execution across key initiatives

THE STATS
What were looking for in our next teammate

• 5 years of progressive career experience in a consulting finance marketing or commercial role
• Educational background in commerce or a quantitative field with strong GPA
• Experience managing and coaching a team is a plus
• Demonstrate ability to lead a project and excel in a cross-functional environment: this is a highly cross-functional role working with stakeholders across Product Commercial Brand Operations Finance Analytics VIP etc.
• Demonstrate a proactive approach to completing tasks when relied upon to deliver results
• B2C experience is preferred with strong understanding of consumer behaviour
• Interest in online Sportsbook & Casino is a plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

This position is being posted to fill an existing vacancy.

The applicable salary range for this position is $97000 - $121000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

LI-Hybrid

Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 97000 - 121000