This is a remote position.
Our client a commercial security solutions company located in Markham Ontario is looking for a Paid Media Specialist to plan execute and optimize B2B demand generation campaigns across Google Ads LinkedIn Ads and Meta Ads. The successful candidate understands the complete customer journey and recommends how to allocate budget across platforms to generate the highest number of qualified sales opportunities.
Employment Type: Part-Time Contract
Location: Remote but must be physically located in Canada or the US
Work Schedule: Up to 20 hours per month
What Youll Do Campaign Strategy & Management - Plan build launch and manage Google Ads LinkedIn Ads and Meta Ads campaigns.
- Recommend monthly budget allocation based on campaign performance.
- Develop full-funnel campaign strategies for awareness consideration remarketing and lead generation.
- Continuously identify new campaign opportunities and audience strategies.
Campaign Optimization
- Monitor campaign performance daily and optimize bids audiences creatives and budgets.
- Perform A/B testing on ads landing pages audiences and CTAs.
- Improve lead quality while reducing cost per qualified lead.
Tracking & Analytics - Set up and maintain conversion tracking using GA4 Google Tag Manager and advertising platforms.
- Ensure campaign attribution is accurate.
- Analyze campaign performance and provide actionable recommendations.
Collaboration
- Work closely with the marketing lead marketing lead to launch campaigns.
- Recommend improvements to landing pages and conversion paths.
- Coordinate campaigns with email marketing and organic marketing initiatives.
Reporting
- Provide monthly reports covering spend leads CPL conversion rates ROAS (where applicable) campaign insights and recommendations
Requirements
Platforms & Tools
- Google Ads
- LinkedIn Campaign Manager
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
What Were Looking For
- Experience managing B2B paid media campaigns in security telecommunications or technology industries.
- Strong understanding of Google Search LinkedIn and Meta advertising.
- Experience with conversion tracking and analytics.
- Ability to optimize campaigns based on performance data.
- Strong communication and reporting skills.
Expectations We are not looking for someone who simply manages Google Ads.
We want a Paid Media Specialist who understands B2B demand generation and continuously recommends where our advertising budget should be invested to maximize qualified opportunities. Budget allocation should be reviewed regularly based on results rather than remaining fixed.
Before You Apply As part of the interview process well ask you to showcase examples of projects youve personally worked on that are relevant to this role.
Please be prepared to briefly describe:
- Your role in each project
- The results achieved (where applicable)
- Any relevant links or examples of your work (if available)
Relevant certifications are a plus but theyre not required.
At Talencore we stand against racism and discriminatory practices. We stand against violence.
We proudly support and partner with organizations that lift people up so everyone can succeed and thrive and honour our candidates experiences perspectives and unique identity.
We are committed to continuing to make diversity equity and inclusion part of everything we do from how we work with our talented candidates to how we support our clients in building their diverse workforce.
Required Skills:
Experience managing B2B paid media campaigns. Strong understanding of Google Search LinkedIn and Meta advertising. Experience with conversion tracking and analytics. Ability to optimize campaigns based on performance data. Strong communication and reporting skills.
Experience: years
Vacancy: 1
Monthly Salary Salary: 20 - 60