Senior Manager, SEM & SEO Strategy

Join a Challenger

At EQ were remaking banking so every Canadian gets ahead every day. Serving nearly 4 million Canadians from coast to coast we offer a wide variety of financial services from banking and lending to trust and credit union solutions.

Weve been at this since 1970 challenging the conventions of traditional banking with smarter faster and more connected financial experiences.

Whats kept us moving The people behind it all: challengers who ask better questions push back on old assumptions and look for a better way forward.

If youre driven to help reshape how banking works for Canadians and the businesses that power our economy this could be your next big opportunity.

We cant wait to get to know you!

The Work

What Youll Do!

• Lead the team responsible for the development and execution of SEM and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Two SEM specialists and one Manager of SEO.
• Build data-driven and customer focused plans across Paid Search Performance Max and content opportunities for organic visibility.
• Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment.
• Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERPs and AI Overviews.
• Collaborate with Digital Platforms on technical SEO implementation.
• Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and measurement.
• Define measure and report on KPIs that hold SEM investments accountable to desired business outcomes including the Cost Per Activation & ROI.
• Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.
• Report on the effectiveness of SEM investments to senior stakeholders during weekly monthly and quarterly business reviews.
• Partner with cross functional acquisition strategy teams to plan acquisition targets.
• Streamline processes to maximize time spent on value-added planning and optimization.
• Work with finance and contract partners for new vendor on-boarding and resolution of billing accruals.

What You Bring!

• Post-secondary degree/diploma in a related field (Business Marketing Advertising).
• Experience in Financial Services (Credit Card and Deposit Acquisition) is a strong asset.
• 7 years of experience in SEM & SEO and execution including 2-3 years of experience managing a team of digital media practitioners.
• Demonstrated ability to meet and exceed KPIs.
• Familiar with organic monitoring tools such as Screaming Frog SEMRush Google Search
• Console Google Analytics and Webmaster Tools.
• Demonstrated working knowledge of buying platforms like SA360 Google Ads and Microsoft Ads.
• A strong grasp of the agile methodology is an asset but not required.
• An analytical thinker with the ability to turn data into actionable insights and effective paid media strategies.
• A critical thinker with the ability to develop a POV and implications based on data and present findings to key stakeholders.
• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data to unlock value for the business & the enterprise.
• Self-directed proactive able to define a vision and effectively lead the team through the execution of said vision.
• Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker Google Data Studio or equivalent).
• Excellent priority management skills demonstrated with both stakeholder partners & media specialists.
• Possess a passion for the search ecosystem a curiosity to keep learning and a deep understanding of emerging trends in AI and measurement tools.

What we offer For full-time permanent roles Competitive discretionary bonus Market leading RRSP match program Medical dental vision life and disability benefits Employee Share Purchase Plan Maternity/Parental top-up while you care for your little one Generous vacation policy and personal days Virtual events to connect with your fellow colleagues Professional development and comprehensive Career Development program A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experienceThe incumbent will be working hybrid and in office time will be spent working from EQ Banks additional office space located at2200-25 Ontario Street Toronto ON.

Equity Diversity & Inclusion

EQ is committed to building an inclusive accessible environment where every employee feels valued respected and supported. We believe our organization is stronger and our people thrive when we honour and celebrate diverse experiences identities and perspectives. Were equally committed to supporting your growth both professionally and personally.

We provide a barrierfree recruitment process and work environment. If you require accommodations at any stage we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process EQ uses AI to help screen assess and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.


EQB Inc. (TSX: EQB) is the parent company of Equitable Bank the countrys seventh-largest Schedule I bank by assets which operates EQ Bank Canadas Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more visit and .

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1