Director, Growth Marketing

About LeagueLeague is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part finishing it is where things fall apart: people book the appointment and skip the follow-up fill the prescription and stop taking it get the referral and never make the call. That gap costs health plans and health systems money and it costs people their health. League closes that gap identifying what each person needs to do next clearing whats in their way and getting it done for the 70 million people whose care already runs through our platform. Health plans and health systems trust us to do this at scale. Organizations like Manulife SCAN Geisinger and Medibank on the payer side and Baptist and Shoppers Drug Mart on the provider side.

Position Summary:

This is a builder role not a maintainer role equal parts strategy and execution. Youre the most senior growth marketing hire on a team thats re-building its demand generation engine. Youll have the budget a team and direct access to leadership to do it.

Youll be marketing into two of the most sought-after B2B buyer groups in health tech: payers with long procurement cycles and multiple clinical/financial stakeholders and providers balancing patient experience against margin pressure. If you want to prove you can build and run demand gen at enterprise scale in a category where the sales cycle actually tests your craft this is that proving ground.

Youre inheriting a full well-funded MarTech stack Salesforce Pardot Bizible Demandbase and Qualified and the website itself but the job isnt to just run any of it as-is. We want someone who rebuilds how that stack operates to be agentic-first: designing AI agents that pull signal to plan campaigns launch and sequence them across channels and continuously test and optimize without manual hand-offs between tools.

What Youll Do:

• Own and optimize our tech stack and website
• Own pipeline generation across paid search paid social (LinkedIn) SEO content lifecycle/email and account-based marketing
• Continuously test messaging creative and campaign structure and bring examples of non-boilerplate campaigns that actually moved pipeline
• Own reporting: define KPIs and dashboards and keep pipeline numbers trusted by Sales
• Own the AI-Native Workflow strategy and AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors you have ideas on how to build Leagues presence in those results
• Strategically partner cross-functionally with Sales Product Marketing and Revenue Operations

Security-Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employees role and responsibilities
• Responsibility and accountability for executing Leagues policies and procedures within the department/ team
• Notification of HR Legal Compliance & Security of any incidents breaches or policy violations

What Youll Bring:

• 7 years in B2B demand generation or growth marketing with real ownership of pipeline outcomes not just campaign support
• Enterprise background: youve marketed to large complex organizations with long sales cycles and multiple stakeholders; payer or provider experience is a strong plus
• Hands-on across the full stack: paid search paid social (LinkedIn) SEO content and account-based marketing
• Fluent in the pipeline metrics that matter here MQL/SQL/SQO conversion pipeline contribution cost per opportunity not just CAC/LTV/ROAS
• Real experience building AI agents or automations not just prompting a chatbot bonus if you already gravitate toward MCP-first Salesforce-native tools
• Strategic and hands-on: youre equally excited to set the plan and execute it
• Bonus: experience with ABM platforms like Demandbase or 6sense
• Bonus: experience in HealthTech FinTech InsurTech or other large enterprise-focused products

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$145000 - $170000 CAD

Our employees come from different backgrounds and we celebrate those differences. We are looking for the best candidates for our open roles but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team we would love to hear from you.
We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process please contact us at .

Our Application Process:Applying to a role you love can be exhausting and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; lets do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with Leagues needs a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer which we hope you will accept!
• Prior to joining us we conduct reference and background checks. Additional checks could be required for US Candidates depending on the role you are exploring.

Here are some additional resources to learn more about League:

• Learn about our platform leadership team and partners
• Highmark Health Google Cloud League: new digital front door to seamless care
• Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
• League raises $95 million USD in Series C to build worlds leading healthcare CX platform
• Forbes x League: The Platformization Of Healthcare Is Here
• Fast Company x League: If we want better innovations in healthtech we need more competition

Work Location:

We have a mix of office-centric roles based in our vibrant Toronto office and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the roles posted location all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office youll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

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Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 145000 - 170000