Digital Marketing Manager, GEO

Work Location:

Toronto Ontario Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$96900 - $136800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Reporting to the Senior Manager Digital Performance Marketing the Manager National GEO/ SEO will be accountable for driving marketing ROI for assigned Lines of Business utilizing organic search as well as sharing progress and successes with stakeholders. The Manager is ultimately accountable for development execution and optimization of organic search activity as well as integrating insights across owned earned and social channels to maximize brand inclusion and trust signals in generative search.

DEPARTMENT OVERVIEW

As part of the TD Canadian Marketing team the Growth Marketing team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers. Leveraging a best-in-class content strategy our personalized communications will ensure TD is delivering breakthrough creative and the best personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid owned and earned. This means that we will strive to enable best-practices in each channel define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

JOB DESCRIPTION AND ACCOUNTABILITIES

Define and maintain the national GEO roadmap (English French)

Identify AI visibility priorities key topics prompts and brand mentions to target

Oversee Generative Engine Optimization (GEO) performance

Align with content PR and social teams to unify AI-era visibility goals

Coordinate cross-functional storytelling so that brand narratives align across owned earned and social content

Run GEO audits to track inclusion citations and tone of AI-generated results

Report Share of Search Visibility (SoSV) across traditional and generative search

Develop and maintain AI prompt testing framework (English French) to identify optimization gaps

Partner with internal teams to set visibility KPIs

Partner with the Owned Content Lead to prioritize content refreshes based on GEO insights

Partner with PR/social to strengthen earned mentions and entity reinforcement

Collaborate with the Bilingual SEO lead to ensure Quebec cultural nuance in GEO strategy

Prepare AI visibility performance reports

QUALIFICATIONS

5 - 8 years of experience in digital marketing with demonstrated expertise in SEO (ideally both technical and editorial functions) and digital content strategies and execution.

Experience managing performance marketing campaigns through digital focusing on SEO and driving performance through digital experiences.

Experience managing content development content strategies producing and managing agile content and guiding agency partners in the production of content in responsive and mobile environments.

Experience engaging in agency and vendor relationships.

Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.

Exposure to developing scorecards executive level reports and utilization of data for digital media optimization including techniques for measuring end-to-end effectiveness across digital marketing touch points.

Exposure to utilizing digital marketing technology to drive personalized and targeted experiences across touch points in owned digital channels.

Experience leading cross-functional projects (SEO data UX content and product teams)

Exposure to AI tools and search innovation (e.g. LLMs chat search structured data entity optimization)

Advanced SEO optimization: Understands how content and structure signal expertise to AI models.

Familiar with prompt-based visibility testing across AI Overviews

Can interpret visibility dashboards share of voice (SoSV) metrics and AI inclusion data.

Comfortable with GA4 GSC SEMrush Ahrefs Screaming Frog Looker Studio Google Sheets Schema validation tools AI/LLM insights and optimization tools (Conductor)

Understanding of how to design and validate schema mark up that improves brand retrievability in AI results

Understands crawling indexing site structure hreflang canonicalization and Core Web Vitals

Capable of designing and evaluating AI prompts for brand and competitor visibility

Can translate AI search disruption into actionable GEO roadmaps

Understands how to align editorial tone structure for AI visibility

Can bridge SEO content analytics PR and AI innovation teams

Keeps current on evolving AI models retrieval methods and how LLMs use sources

Experienced in building frameworks for continuous experimentation (e.g. AI prompt testing SERP inclusion monitoring)

Explains complex AI search mechanics in plain language for internal partners

Turns search data and prompt test results into actionable insights

Constantly tests how new AI engines source and rank content and adapts quickly

Business acumen: strategic thinking business process development analytical and problem-solving skills.

Proven interpersonal and relationship management skills with ability to obtain consensus among multiple stakeholders.

Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment requiring ongoing. re-evaluation of priorities.

Strong impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.

Understanding of financial product offerings would be an asset.

EDUCATION

University or Post-Secondary education in Business and/or Marketing

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 96900 - 136800