Manager, Sponsorship Marketing

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Department Overview:

The Sports Entertainment team is an award-winning division of WPP Media. Our mission is to help brands connect with consumers through their favourite passions. Being part of the worlds leading integrated communication agency the division combines the most comprehensive consumer and brand insight with intrinsic knowledge of the media and cultural landscape to help our clients achieve their business and brand objectives. Our strategic data-led solutions help activate brands through one of or a combination of the following marketing functions;

• Sponsorship Marketing
• Media Integrations and Partnerships
• Influencer Marketing
• Content Marketing
• XM

Sponsorship Marketing is an important function within the value proposition of the Sports Entertainment team. We ensure our clients sponsorship activities are impactful accountable and aligned with their wider communications objectives to drive maximum success and efficiency. Our full suite of services supports the entire sponsorship lifecycle including (but not limited to);

• Sponsorship Strategy
• Account/Partner Management
• Project Management and Partnership Fulfilment
• Sponsorship Evaluation and Negotiations
• Ambassador Relations
• Measurement

Role Overview:

The Manager Sponsorship Marketing WPP Media Sports Entertainment will lead the work output and own the relationship with a selection of WPP clients. This position provides day-to-day management of all aspects related to the sponsorship portfolio of their respective clients and acts as a key representative of the client with stakeholders that include internal media planning team cross-functional departments sport and entertainment properties and third-party vendors. This role requires close collaboration with the media planning team to ensure alignment to overall marketing objectives of the client and business objectives of WPP Media Sports Entertainment. As such candidates should be familiar in all tenets of sponsorship marketing and be comfortable operating with ambiguity while demonstrating strong critical thinking and problem-solving skills. They may also participate in various new business initiatives to drive the evolution and growth of our Canadian offering to existing and new clients.

Required Skills and Behaviour:

• Aptitude for critical thinking; demonstrated ability to think creatively and analytically
• Experience with brand and/or account management
• Skilled problem-solver
• Ability to think creatively when developing strategic recommendations considering client objectives and key insights
• Strong communicator both written and verbal.
• Exceptional Interpersonal skills; ability to navigate client and internal relationships with the ability to strategically influence others
• Entrepreneurial self-starter mentality
• Ability to work collaboratively in a team environment
• Experienced with PowerPoint - able to build creative and visually impactful slides.

Key Accountabilities:

Clients:

• Act as the day-to-day subject matter expert on all issues related to our clients sponsorship portfolio:
  • Deeply understand the clients business(es) sponsorship portfolio and ensure quality client service across workstreams.
  • Ability to develop and nurture relationships with client(s) and partners
  • Support the development of sponsorship marketing plans and the identification of KPIs / measurement plans.
  • Contribute to and apply brand strategy to all aspects of the clients portfolio.
  • Responsible for the project management and fulfilment of clients sponsorship assets including (but not limited to): media planning XM programs content development etc.
  • Responsible for developing measurements plans and reports re: sponsorship performance.
  • Contribute to strategic and creative POV in the develoment of programs initiated by client and/or partners
• Responsible for contributions to Sponsorship Strategy portfolio and new business including organic and new initiatives:
• Oversee and analyse ongoing sponsorship and market trends within sports arts entertainment and lifestyle. Translate the key insights and learnings into strategic and tailored client recommendations.
• Ability to identify opportunities for organic growth within client business ecosystem
• Review client media briefs and identify business solutions that relate to sport and entertainment marketing Identify strategic opportunities and develop initial concepts against key marketing and media initiatives

Team Approach:

• Contribute to foster a team culture which emphasizes excellence of delivery and focus on outcomes/results.
• Lead and inspire others.
• Participate in the recruitment and selection of staff as we grow.
• Work with senior leadership to build effective processes and a culture of high-performance within the team.

Education and Experience:

• Minimum 3 years of total years of experience in brand marketing sports or sponsorship
• Post-secondary degree with a focus on marketing and/or business
• Experience operating successfully in a complex multi-stakeholder environment
• Agency experience considered an asset

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP network to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising.

We offer:

• Competitive medical vision and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Frequent in-office events to celebrate wins share thought leadership and mark milestones.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week.

Diversity & Inclusion

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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Application Note:While we appreciate all applications received only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors including location business needs level of responsibility experience and qualifications.

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$65000 - $115000 CAD

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Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 65000 - 115000