Senior Director, Marketing

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Director Marketing

Reports To: Co-General Manager

Department: Marketing Social and Audience Team

Location: Toronto Ontario

Job Type: Regular Full Time

Pay range: $120000 - $130000
Vacancy: Backfill

A little bit about our team:

We are Warner Music Group home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including Asylum Atlantic Big Beat Canvasback East West Elektra Erato FFRR Fueled by Ramen Nonesuch Parlophone Reprise Rhino Roadrunner Sire Spinnin Warner Bros. Warner Classics and Warner Music Nashville as well as Warner/Chappell Music one of the worlds leading music publishers with a catalogue of more than one million copyrights worldwide.

Your role:

Reporting to the Co-General Manager the Senior of Marketing is responsible for the strategic vision and execution of marketing campaigns across the labels entire roster - from breaking new talent to managing legacy superstars. You will lead a multi-disciplinary team to build cultural moments around music releases ensuring that every album single and tour is supported by forward and creative thinking marketing plans that maximize consumption fan engagement and revenue.

This person is responsible for leading the Marketing Social Audience and Creative teams and for owning the overall strategy for fan connection across all digital channels including social platforms newsletters and other direct-to-fan touchpoints. This includes driving high-impact social campaigns developing creator and platform partnerships and designing fan-engagement strategies that deepen connection and fuel discovery.

Success in this role requires a collaborative forward-thinking digital leader with strong expertise in platform ecosystems data-informed experimentation and cross-functional partnership.

The ideal candidate brings a minimum of 7 years experience in marketing digital and social roles within the music or media industries and excels at managing multiple high-priority projects while elevating digital capability across the organization.

Here youll get to:

• Oversee the development and execution of comprehensive marketing campaigns for all releases including digital social retail and media.
• Work directly with artists and managers to define their visual identity voice and brand positioning in a crowded marketplace.
• Lead and mentor a team of Marketing Managers and Digital strategists. Foster a high-performance culture that balances creativity with accountability.
• Work with the Co-GM to Manage marketing budgets ensuring efficient fund allocation.
• Provide guidance to the team on how to leverage streaming data social sentiment and sales metrics to optimize campaigns in real-time.
• Secure and oversee high-level brand partnerships and experiential events
• Oversee Warner Music Canadas owned social strategy and content amplification efforts.
• Guide and educate teams on discovery strategies that drive long-term engagement and sustained streaming growth.
• Lead fan segmentation frameworks and collaborate across the business to test and optimize strategies that grow super fans.
• Lead and coach Marketing Managers to deliver high-impact results-driven campaigns for priority projects.
• Lead campaign post-mortems to extract actionable insights across consumption discovery and audience development.
• Maintain strong relationships with digital and media partners across the industry to maximize partnership opportunities.
• Stay current on industry developments partner initiatives market trends competitor activity and evolving digital consumer behavior.
• Collaborate with the Data & Insights team to analyze social and consumption data forecast growth and shape strategy.

About you:

• A passion for music enthusiasm and a positive attitude makes this individual a natural leader and an inspiration to those around them in this collaborative team environment.
• Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative and business-oriented colleagues and partners.
• 7 years in music marketing or entertainment within a senior leadership role.
• Deep understanding of the modern streaming ecosystem TikTok/short-form video trends and the nuances of the global music market.
• Exceptional ability to pitch complex marketing strategies to high-profile artists and stakeholders who may have a purely creative (non-business) focus.
• Ability to read and interpret data across various sources to help make informed decisions.
• Ability to easily collaborate with cross-functional team members and colleagues internally and externally.
• Versatile highly adaptable in a demanding fast-moving ever-evolving environment while being able to approach challenging situations in a mature calm manner.
• Ability to work independently with a high level of organization and discipline.
• In-depth knowledge of all social media platforms and analytics & streaming services.
• Strong organizational and project management skills with added attention to details and deadlines.
• Excellent writing communication and presentation skills

Why youll love working here:

• Employer paid Health & Dental Insurance
• 20 Vacation days 7 Sick days 3 Personal days 2 Volunteer Days
• Annual Health/Wellness Spending Account
• Company Pension Matching Contribution Program
• 20 Go-Visit Days used to work remotely worldwide and can be tacked onto time off requests
• Employee Assistance Program
• Parental Leave Program
• Collaborative & Supportive Environment Casual Dress Code Frequent Company Events

About us:

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply

Click the Apply link or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Please note that due to the volume of applicants we receive for a given position you may not be contacted if you do not meet minimum eligibility requirements for this position.

Thanks for your interest in working for Warner Music Group. We love it here and think you will too.

We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race religious beliefs ancestry place of origin colour ethnic origin citizenship creed sex sexual orientation gender gender identity gender expressionpregnancy age record of offences marital status family status or any other protected grounds under applicable legislation.

We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process please send an e-mail to and let us know the nature of your request and your contact information.

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development collaboration and building strong relationships.

Warner Music Canada does not use Artificial Intelligence (AI) or automated filtering software to screen rank or select applicants. Every application submitted is reviewed personally by our recruiting team to ensure every candidate receives fair and thoughtful consideration.

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply

Click the Apply link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Dont be discouraged if you dont hear from us right away. Were taking our time to review all resumes and to find the best people for WMG.

Thanks for your interest in working for love it here and think you will too.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration which is essential for talent development and strong working relationships. #LI-Onsite

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.

Required Experience:

Exec

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 120000 - 130000