Data Analyst
ZyngaTorontoLevel Up Your Career with Zynga! At Zynga, we bring people together through the power of play.As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games ha... Show more
Data Analyst
Are you passionate about creating immersive and cutting-edge online applications?
Do you want to join a culture of creativity and collaboration?
If you're a highly motivated and skilled specialist passionate about the gaming industry, we want you to join our team. No prior gaming experience needed, you will learn this.
You will be in a critical position driving data-driven decision-making, optimizing business performance, and shaping the strategic direction of the gaming brands role within the company!
Requirements
Main Responsibilities:
Economy and Metrics Insight: Analyze game economies and metrics to understand their interdependencies and drive data-informed decisions.
-Develop models to forecast the impact of changes on player behavior, retention, and revenue.
Financial and Data Analysis: Conduct financial performance evaluations, revenue forecasting, and cost optimization analyses.
-Analyze large datasets to uncover actionable trends in player behavior and game performance.
Performance Monitoring: Track key business metrics to assess the effectiveness of gaming products/features/events, marketing campaigns, and revenue-generating initiatives.
-Take corrective actions as needed based on performance insights.
Operational Configurations: Manage and execute hands-on configurations within CRM and other operational systems to support marketing campaigns, player segmentation, and feature rollout.
Initiatives to Improve Main Metrics: Collaborate with the team to optimize acquisition, retention, and monetization strategies using data-driven insights.
Product Development Support: Provide recommendations to enhance game features and in-game economies based on analytical findings.
Nice to have:
Experience with PowerBI and familiarity with statistical tools and models (R, SAS)
Benefits
Data Analyst • Toronto, Ontario, Canada