Digital Marketing Manager, GEO

Description

:

Reporting to the Senior Manager, Digital Performance Marketing, the Manager – National GEO/ SEO, will be accountable for driving marketing ROI for assigned Lines of Business utilizing organic search as well as sharing progress and successes with stakeholders. The Manager is ultimately accountable for development, execution and optimization of organic search activity as well as integrating insights across owned, earned, and social channels to maximize brand inclusion and trust signals in generative search.

DEPARTMENT OVERVIEW

As part of the TD Canadian Marketing team, the Growth Marketing team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

JOB DESCRIPTION AND ACCOUNTABILITIES

·Define and maintain the national GEO roadmap (English + French)

·Identify AI visibility priorities — key topics, prompts, and brand mentions to target

·Oversee Generative Engine Optimization (GEO) performance

·Align with content, PR, and social teams to unify AI-era visibility goals

·Coordinate cross-functional storytelling so that brand narratives align across owned, earned, and social content

·Run GEO audits to track inclusion, citations, and tone of AI-generated results

·Report Share of Search Visibility (SoSV) across traditional and generative search

·Develop and maintain AI prompt testing framework (English + French) to identify optimization gaps

·Partner with internal teams to set visibility KPIs

·Partner with the Owned Content Lead to prioritize content refreshes based on GEO insights

·Partner with PR/social to strengthen earned mentions and entity reinforcement

·Collaborate with the Bilingual SEO lead to ensure Quebec cultural nuance in GEO strategy

·Prepare AI visibility performance reports

QUALIFICATIONS

·5 - 8 years of experience in digital marketing, with demonstrated expertise in SEO (ideally both technical and editorial functions) and digital content strategies and execution.

·Experience managing performance marketing campaigns through digital, focusing on SEO and driving performance through digital experiences.

·Experience managing content development, content strategies, producing and managing agile content and guiding agency partners in the production of content, in responsive and mobile environments.

·Experience engaging in agency and vendor relationships.

·Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.

·Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.

·Exposure to utilizing digital marketing technology to drive personalized and targeted experiences across touch points in owned digital channels.

·Experience leading cross-functional projects (SEO, data, UX, content and product teams)

·Exposure to AI tools and search innovation (e.g. LLMs, chat search, structured data, entity optimization)

·Advanced SEO optimization: Understands how content and structure signal expertise to AI models.

·Familiar with prompt-based visibility testing across AI Overviews

·Can interpret visibility dashboards, share of voice (SoSV) metrics, and AI inclusion data.

·Comfortable with GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Google Sheets, Schema validation tools, AI/LLM insights and optimization tools (Conductor)

·Understanding of how to design and validate schema mark up that improves brand retrievability in AI results

·Understands crawling, indexing, site structure, hreflang, canonicalization and Core Web Vitals

·Capable of designing and evaluating AI prompts for brand and competitor visibility

·Can translate AI search disruption into actionable GEO roadmaps

·Understands how to align editorial tone, structure for AI visibility

·Can bridge SEO, content analytics, PR and AI innovation teams

·Keeps current on evolving AI models, retrieval methods, and how LLMs use sources

·Experienced in building frameworks for continuous experimentation (e.g. AI prompt testing, SERP inclusion monitoring)

·Explains complex AI search mechanics in plain language for internal partners

·Turns search data andprompt test results into actionable insights

·Constantly tests how new AI engines source and rank content – and adapts quickly

·Business acumen: strategic thinking, business process development, analytical and problem-solving skills.

·Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.

·Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.

·Strong impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.

·Understanding of financial product offerings would be an asset.

EDUCATION

·University or Post-Secondary education in Business and/or Marketing

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet