Marketing Associate

Job Description

Meradia – Marketing Specialist – Location: Toronto, CA (hybrid) or open to relocation to Toronto. Meradia has been a trusted partner in the investment management industry since 1997, offering strategic advisory and implementation services that blend technical expertise with a dedication to client success. Our mission is to help clients navigate complex challenges, streamline operations, and achieve their goals. Meradia is seeking a versatile and collaborative Marketing Specialist to support the continued evolution of our brand, messaging, and marketing execution as we grow across North America.

What We’re Looking For

• 3–5 years of marketing experience in a B2B services environment
• 3–5 years of experience in asset management, wealth management, pensions, or financial services
• Fluency in French (written and verbal), ideally Canadian French, to support bilingual content and communications for the Canadian market
• Demonstrated experience using analytics to inform marketing decisions, messaging, and recommendations
• Hands‑on experience supporting website design, refreshes, and ongoing maintenance using WordPress and Elementor
• Familiarity with LinkedIn and content marketing best practices
• Experience creating polished, on‑brand visuals and video using tools such as Canva, iMovie, CapCut, or Adobe Premiere
• Comfort using project management tools such as Asana or Microsoft Planner to manage timelines and deliverables independently
• Strong editing and copywriting skills with the ability to translate complex ideas into clear, audience‑specific messaging

Note: If your passion lies primarily in social media or content creation for brand channels, this may not be the best fit. Social media support represents approximately 15% of this role. We’re looking for someone excited by broader marketing execution, analytics, logistics, and internal communications alongside creative responsibilities.

Responsibilities

Website, Storytelling & Digital Experience

• Support the ongoing maintenance, optimization, and design refresh of Meradia’s website using WordPress and Elementor
• Collaborate with marketing leadership to improve site structure, page layouts, and visual hierarchy in support of practice strategy
• Translate practice narratives and thought leadership into clear, engaging website experiences
• Ensure website content remains current, on‑brand, and aligned with analytics and engagement trends
• Partner with external vendors or developers as needed while maintaining internal ownership of site updates and enhancements

Content Support, Storytelling & Execution

• Copyedit thought leadership, social content, and email campaigns to ensure clarity, consistency, and alignment with practice strategy
• Support the design and layout of content using Canva or similar tools, balancing visual appeal with narrative clarity
• Assist with video initiatives including scripting, filming coordination, editing, and scheduling to bring strategic concepts to life
• Maintain and update marketing materials across internal and external channels
• Support personal branding efforts across the firm by helping consultants shape insight‑driven LinkedIn content
• Capture and edit professional headshots and internal photography as needed to support consistent visual storytelling
• Take ownership of a wide range of tasks, from detailed content edits to last‑minute event support, with consistent focus and follow‑through

Campaign & Event Logistics

• Manage administrative aspects of conferences and events, including travel coordination, hotels, swag, and timelines
• Coordinate local materials and logistics for Toronto‑based events, which may include booth setup, material pickups, or solo office errands
• Own deadlines, content calendars, and campaign deliverables using tools such as Asana and Microsoft Teams, proactively flagging risks, dependencies, and gaps
• Navigate ambiguity and last‑minute changes with confidence by asking clarifying questions, proposing solutions, and driving work forward

Analytics, Insights & Reporting

• Monitor, interpret, and communicate social media, website, and campaign performance using tools such as Google Analytics, Agency Analytics, or similar platforms
• Identify trends and opportunities to improve engagement, refine messaging, and recommend next steps aligned to practice goals
• Translate performance data into clear insights that inform future campaigns, content priorities, and positioning decisions

Collaboration & Culture

• Contribute to creative brainstorms and cross‑functional planning conversations
• Communicate clearly and professionally with stakeholders, including pushing back when scope, timelines, or requests are misaligned with strategy or data
• Support internal culture efforts including team bonding activities, office events, and company communications
• Play a hands‑on role in building culture within the Toronto office, balancing self‑direction with in‑person collaboration
• Bring structure to projects by proactively checking progress, keeping work organized, and ensuring momentum

You’ll Be Successful In This Role

• Independently manage projects from intake through execution while keeping strategic objectives front and center
• Use analytics to inform decisions and confidently communicate recommendations, not just report metrics
• Help practices understand how marketing performance connects to positioning, demand, and growth
• Push beyond surface‑level execution to improve how Meradia tells its story in the market
• Bring structure, clarity, and momentum to work without waiting for perfect direction

You’ll Thrive In This Role

• Think in terms of insight → story → action, not just tasks
• Are energized by interpreting data and translating it into meaningful recommendations
• Feel comfortable challenging assumptions and elevating conversations with stakeholders
• Enjoy balancing analytical thinking with creative storytelling
• Are confident working independently while collaborating closely with senior team members

Why This Role Matters

This role helps ensure that Meradia’s marketing efforts are not only well executed, but intentional, informed, and aligned to practice strategy. By connecting analytics to storytelling, you’ll help the firm sharpen its messaging, prioritize the right initiatives, and scale its presence across the U.S. and Canada. You’ll also play a key role in supporting bilingual marketing and helping Meradia deepen its footprint in Toronto and other French‑speaking markets.

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