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Swoon
Senior Marketing ManagerSwoon • Toronto, ON, Canada
Senior Marketing Manager

Senior Marketing Manager

Swoon • Toronto, ON, Canada
6 days ago
Salary
CA$38.92 hourly
Job type
  • Permanent
  • Temporary
Job description

Senior Marketing Manager, Acquisition - Digital Investing

14-Month Contract | Hybrid (3 Days Onsite) | Toronto, ON

Extension & Permanent Opportunity Potential - yes

Start Date: August 2026

Pay Rates:

  • T4 - $38.92
  • INC - $44.18

What You'll Be Doing

Drive Acquisition & Growth Marketing

  • Develop and execute acquisition marketing strategies that increase awareness, engagement, client acquisition, and assets under management.
  • Create end-to-end marketing roadmaps, business cases, and go-to-market plans supporting InvestorLine growth objectives.
  • Lead integrated campaigns across digital channels, leveraging customer insights, market research, and performance data.
  • Own campaign delivery from strategy through execution, approvals, launch, optimization, and reporting.
  • Develop audience segmentation and targeting strategies to maximize campaign effectiveness.
  • Monitor and report on key performance metrics including traffic, applications, account openings, assets, conversions, and ROI.
  • Partner with creative and media agencies to produce compelling customer-facing campaigns and content.
  • Drive InvestorLine enterprise growth programs and strategic marketing initiatives.
  • Collaborate across Wealth Management, Product, Sales, Analytics, and Digital teams to identify new growth opportunities.
  • Develop customer-centric value propositions and growth strategies that strengthen InvestorLine's market position.
  • Translate business goals into scalable marketing programs that deliver measurable results.

Optimize Performance & Innovation

  • Analyze campaign performance and recommend optimizations based on data-driven insights.
  • Identify opportunities to improve marketing efficiency, campaign effectiveness, and customer experience.
  • Lead testing strategies including creative, offer, audience, and channel optimization initiatives.
  • Champion innovation and continuous improvement across acquisition marketing activities.

Build Strong Partnerships

  • Manage relationships with internal stakeholders, external agencies, vendors, and cross-functional teams.
  • Present campaign performance, strategic recommendations, and business cases to senior leadership.
  • Collaborate with analytics, digital, product, legal, compliance, and privacy teams to ensure successful campaign delivery.

What We're Looking For

Required Experience

  • 6+ years of progressive marketing experience, including at least 3 years focused on acquisition, demand generation, growth marketing, or performance marketing.
  • Proven experience leading end-to-end marketing campaigns from strategy through execution and optimization.
  • Strong background in digital marketing, customer acquisition, and revenue growth initiatives.
  • Experience developing go-to-market strategies, promotional campaigns, and customer growth programs.
  • Ability to manage multiple projects simultaneously in a fast-paced, matrixed environment.

Preferred Experience

  • Financial Services, Wealth Management, Investing, Banking, FinTech, or other regulated industry experience.
  • Experience working with agency partners and external vendors.
  • Exposure to digital investing products, brokerage platforms, or wealth management solutions.
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Senior Marketing Manager • Toronto, ON, Canada

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