National Sales Manager - Home Furnishings

National Sales Manager - Home Furnishings

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

The National Sales Manager – Home Furnishings will play a pivotal role in driving the growth of NewAge Products' performance pet-friendly furniture line across the United States. Reporting directly to the Head of Home, this individual will be responsible for developing and executing a national sales strategy targeting major mass retailers, independent furniture retailers, pet category retailers, and emerging sales channels. Our performance furniture is engineered to stand up to the demands of pet ownership – combining durable, easy-clean fabrics and thoughtful design with the style and comfort today's consumers expect. The ideal candidate brings deep expertise in the home furnishings sector – with direct experience in the sofa and upholstered goods space – and a proven track record of building lasting buyer relationships, attending industry trade shows, and consistently delivering against revenue targets. Experience across independent furniture sales, mass retail, or pet category retail is highly valued.

Job Responsibilities:

Sales Strategy & Execution

• Develop and implement a national sales strategy for our performance pet-friendly furniture line, driving revenue growth across mass retail, independent furniture retailers, and pet category channels
• Create and own both short- and long-term sales plans including promotional planning, seasonal programs, and new account acquisition strategies
• Identify and evaluate new business opportunities, including emerging channels, category adjacencies, and untapped regional markets within the pet-friendly home furnishings space
• Manage and grow a defined book of accounts, ensuring sales targets, margin goals, and strategic objectives are consistently met or exceeded
• Own delivery of assigned revenue objectives by developing and executing tailored customer and channel strategies
• Build and maintain strong, productive relationships with buyers across mass retail, independent furniture retailers, and pet category retail accounts throughout the US
• Travel regularly to meet with buyers, visit retail locations, and attend key trade shows including High Point Market, Las Vegas Market, Global Pet Expo, and other relevant industry events
• Navigate negotiations, program changes, and competitive pressures with professionalism, balancing NewAge’s commercial interests with the long-term needs of retail partners
• Evaluate the existing customer mix across the home furnishings category, assessing profitability and strategic fit to optimize the account portfolio
• Develop strong working relationships with buying, merchandising, and marketing teams at key retail accounts
• Educate retail partners on the performance attributes of our pet-friendly furniture line – durability, cleanability, and design – to support effective in-store and online presentation

Cross-Functional Collaboration

• Partner closely with Product Development, Marketing, and Operations teams to align product assortment, go-to-market strategies, and promotional programs with customer needs
• Translate customer and market insights into actionable strategies that improve category performance and competitive positioning within the performance pet furniture space
• Work alongside the leadership team to develop incremental growth opportunities and execute against them cross-functionally
• Effectively communicate key product portfolio updates, market trends, and sales performance to internal and external stakeholders
• Support new product introductions by providing voice-of-customer feedback to guide performance fabric, design, and assortment decisions in the sofa and broader home furnishings line
• Maintain up-to-date knowledge of industry trends, competitor activity, and emerging consumer preferences within the home furnishings, performance fabric, and pet category retail spaces
• Attend key industry events as a brand ambassador, staying connected to market developments and networking with key stakeholders
• Provide regular reporting on sales performance, pipeline status, and account health against monthly, quarterly, and annual goals
• Identify process improvements, new tools, and reporting enhancements to increase sales effectiveness
• Other related duties as assigned

Qualifications Requirements:

• Post-secondary education in Sales, Business, Marketing, or a related field
• Minimum 5 years of progressive sales experience, with a significant portion in the home furnishings sector; direct experience selling sofas or upholstered goods is strongly preferred
• Demonstrated track record of managing and growing national retail accounts including major furniture chains and/or independent home furnishings retailers
• Established network of buyer relationships within the US home furnishings retail landscape
• Experience in one or more of the following is considered a strong asset: independent furniture sales representative, mass retail sales representative, or pet category retail sales representative
• Familiarity with performance fabric or pet-friendly product categories is an advantage
• Experience attending and representing brands at major trade shows (e.g., High Point Market, Las Vegas Market, Global Pet Expo, Casual Market)
• Exceptional negotiation, communication, and presentation skills with the ability to navigate complex buyer conversations
• Strong analytical and business planning skills; ability to assess profitability, identify growth levers, and develop data-supported recommendations
• Proficient in Microsoft Office (Word, Excel, PowerPoint); CRM experience an asset
• Proficient with AI tools such as Claude to enhance productivity and day-to-day workflows
• Self-directed and results-oriented; comfortable working remotely with a high degree of autonomy

TRAVEL REQUIREMENTS:

• This is a fully remote role based in the United States, with regular domestic travel to visit customers and trade events
• Occasional travel to NewAge's head office in Canada for head office visits and strategic planning sessions

NewAge offers :

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary for this role is $105,000 – $120,000 USD annually at the time of the posting.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.
• Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

USE OF AI IN HIRING:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.

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