Senior Manager - Marketing Transformation & Loyalty

The opportunity

We are looking for a visionary leader who will blend business development acumen with marketing and loyalty expertise to drive growth and transformation.

As a Senior Manager in Marketing Transformation & Loyalty, you will drive strategic growth and lead teams delivering transformative Marketing and Loyalty solutions for clients. You will play a pivotal role in shaping the future of Marketing and Loyalty in Canada while delivering strategic thought leadership and client solutions that unlock value and growth.

Your key responsibilities

• Build and maintain strong client relationships, acting as a trusted advisor on Marketing and Loyalty innovation and transformation programs
• Lead marketing business development and solution design
• Drive thought leadership, industry presence and growth for EY and Studio+ Marketing and Loyalty in Canada including collaboration with Global firm colleagues and projects
• Lead engagements, with cross‑functional teams to deliver exceptional client experiences and drive strategic initiatives from inception to delivery, ensuring quality, timeliness and stakeholder satisfaction
• Oversee Marketing and Loyalty expertise and cross‑functional team delivery of client solutions, including relationships internally and externally with key industry alliances and partners
• Working closely with our Customer Technology, Data, AI and Alliances teams, develop and implement marketing and loyalty tools, alliances and process improvement strategies, to scale growth and impact ensuring alignment with regulatory requirements and industry best practices
• Mentor and develop managers and consultants, fostering a culture of innovation and continuous improvement
• Monitor and report on key performance indicators (KPIs) for service excellence, using data‑driven insights to optimise outcomes
• Apply AI in the flow of work with strong professional judgement – Integrate AI into day‑to‑day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
• Lead responsible and risk‑aware use of AI – Demonstrate sound judgement on data use, confidentiality, and ethical considerations and reinforce this standard practice; escalates risks appropriately and models good practices for teams
• Drive structured and creative problem‑solving using AI – Use AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
• Build repeatable ways of working with AI – Develop and share prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills and attributes for success

• Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships
• Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally with B2C and B2B experience
• Proven experience managing large‑scale transformation projects, AI and digital innovation, and omni‑channel strategies. Strong leadership, stakeholder management and communication skills
• Passion for collaboration, teaming and partnership along with innovation in Marketing
• Advanced analytical skills, including the ability to interpret complex data and drive actionable insights
• Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools

Ideally, you’ll also

• At least 15+ years’ experience in Marketing and/or Loyalty leadership within a large‑scale organization or agency in sectors such as consulting, financial services, retail, CPG, high‑tech, travel, telecommunications and/or loyalty
• Master’s degree in business administration, Marketing or related field
• Experience managing multi‑disciplinary teams and complex client engagements
• Familiarity with sector regulatory frameworks and compliance

What we offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm‑wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

EY is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status or any other protected status.

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