Senior Manager, Marketing and Business Analytics

As a global healthcare company Fresenius Kabi is Committed to Life. The companys products technologies and services are used for the therapy and care of critically and chronically ill patients. With more than 41000 employees and presence in over 100 countries Fresenius Kabis expansive product portfolio focuses on providing access to high-quality and lifesaving medicines and technologies.

WHAT WE OFFER!

At Fresenius Kabi Canada we foster a collaborative environment where employees are encouraged to share ideas and contribute to meaningful work. We offer unique learning opportunities to grow and build your addition we value each and every contributor and offer various benefits and rewards (as applicable) including:

• Company paid health and dental benefits that start on your first day of employment
• Company matched RRSP program
• Generous vacation plan with one extra day accrual for each year of service
• Paid float days and paid sick days
• Employee assistance program
• Casual office dress code
• Employee recognition program
• Perkopolis & Goodlife Discounts
• Professional growth and development opportunities

We are currently seeking a Senior Manager Marketing and Business Analytics to join our team!

The pay range for this role is $140000.00 - $160000.00.

Placement within the range will be determined based on relevant skills experience qualifications and internal equity. The final offer will reflect the successful candidates background and demonstrated capabilities.

This position is an existing vacancy within the organization.

MAIN RESPONSIBILITIES

Position Summary

• The Senior Manager Marketing and Business Analytics will lead the end-to-end marketing strategy launch excellence and lifecycle management across assigned brands within the Biopharma portfolio.
• This role combines brand leadership and execution with business analytics to translate data-driven insights into commercial decisions to drive growth optimize performance and maximize return on investment.
• The role reports to the Director Biopharma Marketing.

Brand Strategy & Launch Leadership

• Lead development and execution of integrated annual brand plans franchise strategy plans and tactical marketing plans
• Own end-to-end launch readiness including launch readiness reviews (LRRs) pre-launch and full launch execution with accountability for timelines and cross-functional alignment.
• Lead development and approval of marketing materials and campaigns (HCP tools digital assets PR etc.)
• Drive and optimize omni-channel marketing strategies across digital field and conference channels
• Lead conference strategy advisory boards and HCP engagement initiatives aligned to brand objectives

Commercial Excellence & Insights

• Lead market research competitive intelligence and synthesis of customer insights generation
• Develop and own forecasting models demand plans and long-range strategic forecasts
• Translate analytics into clear actionable commercial strategies and actionable recommendations
• Own KPI tracking dashboard reporting and ongoing business performance monitoring
• Support segmentation targeting and positioning strategies

Financial Planning Forecasting & Analytics

• Lead the forecast cycle processes including FC1 FC2 (MTS) and FC3 (BUD) along with any other required forecasting and business planning cycles
• Deliver high-quality reports dashboards and executive-ready presentations for global leadership and finance teams
• Demonstrate and apply strong understanding of understanding of the P&L including gross-to-net bridge pricing rebates and profitability drivers
• Apply strong financial acumen to support business decision-making scenario planning and performance optimization

Financial & ROI Management

• Own and actively manage the marketing budget ensuring efficient allocation and strong ROI
• Evaluate marketing programs and initiatives based on measurable business impact
• Drive cost-effective solutions while maintaining high-value outcomes
• Support pricing strategy inputs and financial planning activities

Cross-Functional Leadership

• Partner closely with with Sales Medical Affairs Market Access Finance Supply Chain and Compliance teams
• Lead cross-functional initiatives and projects using an influence without authority mindset
• Ensure alignment of marketing execution with field force priorities and customer needs
• Drive sales team training messaging alignment and execution readiness

Marketing Execution Excellence

• Lead development and execution of Plan of Actions (POAs) and cycle plans
• Ensure consistent high-quality and timely delivery of campaigns and marketing initiatives
• Manage agency partners vendors and external stakeholders (e.g. PAAB associations)
• Maintain strong operational execution discipline and implementation rigor

Compliance & Governance

• Ensure full compliance with corporate policies regulatory standards and Code of Conduct
• Oversee internal and external approval processes (including PAAB)
• Ensure adherence to pharmacovigilance quality and reporting requirements
• Maintain audit-ready documentation and high standards of governance

Team Leadership & Capability Building

• Provide mentorship and development support junior marketing and cross-functional team members
• Foster a collaborative accountable and performance-driven culture
• Promote data-driven decision-making and continuous improvement

QUALIFICATIONS

• Minimum 8-10 years of experience in pharmaceutical marketing (required)
• Proven experience in:
  • Product launches and lifecycle management
  • Brand strategy and execution
  • Commercial analytics forecasting and insights generation
• Strong understanding of pharmaceutical regulatory and compliance environment (e.g. PAAB)
• Experience working in cross-functional matrix organizations

SKILLS

• Strategic thinking with strong execution capability
• Experience in brand planning and tactical execution including managing advisory boards and consult meetings.
• Strong financial acumen with deep understanding of P&L and gross-to-net drivers
• Advanced analytical and data interpretation skills
• Strong communication and stakeholder management skills
• Project management and leadership capability
• Ability to operate in a fast-paced dynamic environment

MORE ABOUT US!

As ONE team the companies in the Fresenius Group are committed to providing lifesaving and life-changing healthcare solutions on a global scale.

In Biopharma Fresenius Kabi offers cutting-edge biosimilars for autoimmune diseases and oncology. With leading market positions in Clinical Nutrition a broad portfolio of enteral and parenteral products makes a distinct difference in patients nutritional MedTech the company provides vital infusion pumps cell and gene therapy devices disposables and more. Fresenius Kabi is the global leader in supplying blood collection bags and devices supporting blood banks and healthcare facilities worldwide. The companys I.V. Generics and Fluids for infusion therapy help save millions of lives every year in emergency medicine surgery oncology and intensive care.

Fresenius Kabi takes a holistic approach to healthcare and uniquely combines experience expertise innovation and dedication making a difference in the lives of almost 450 million patients annually.

Inclusion and Equal Opportunity Employment

At Fresenius Kabi Canada we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent clients and communities. We are an equal opportunity employer.

In accordance with the Accessibility for Ontarians with Disabilities Act 2005 and the Ontario Human Rights Code we are committed to providing accommodations and will work with candidates to meet their needs and provide an accessible candidate experience. If you are a person with a disability and require assistance during the application process please let us know (). We welcome members of all backgrounds experiences and perspectives to apply.

Artificial Intelligence (AI) Use in Recruitment:
Fresenius Kabi uses AI-supported tools to help compare applicant rsums with job requirements and identify potential matches. These tools do not make hiring decisions. All candidate reviews selections and decisions are made by our recruitment team.

Required Experience:

Senior Manager

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 140000 - 160000