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CA001 Edelman PR Worldwide Canada In
VP, Creator Marketing (Brand & Health)CA001 Edelman PR Worldwide Canada In • Toronto, Ontario, CA
VP, Creator Marketing (Brand & Health)

VP, Creator Marketing (Brand & Health)

CA001 Edelman PR Worldwide Canada In • Toronto, Ontario, CA
30+ days ago
Job type
  • Full-time
Job description

Vice President, Creator Marketing

Edelman is looking for a Vice President, Creator Marketing to lead and grow our Creator Marketing business in Canada, with a primary focus on Brand and Health sector clients, and to contribute to the strategic expansion of our Creator Marketing offering across North America.

Key Responsibilities

  • Lead a portfolio of Brand and Health clients in Canada, delivering strategic, insight‑led creator marketing programs that drive business impact.
  • Serve as a senior strategic advisor to clients, building trusted relationships and guiding complex, multi‑market engagements.
  • Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities, and revenue streams.
  • Partner with the Head of Creator, North America and cross‑regional leaders to align strategy, standards, and innovation across markets.
  • Oversee the development and execution of integrated, cross‑channel creator campaigns spanning social, digital, experiential, and earned media.
  • Lead, mentor, and inspire high‑performing teams, fostering a culture of collaboration, inclusion, and excellence.
  • Drive operational rigor, process improvement, and best practices within the Creator Marketing discipline.
  • Support new business efforts, including pitches, proposals, and organic account growth.
  • Stay at the forefront of creator, platform, regulatory, and cultural trends—particularly within Brand and Health contexts.

Who You Are

  • A proven leader in creator marketing with a strong track record of scaling programs, teams, and businesses.
  • A trusted client partner who listens deeply, navigates complexity with confidence, and drives outcomes with urgency.
  • Deeply knowledgeable about the creator ecosystem, including platform dynamics, creator tiers, legal and compliance considerations (especially within Health), and measurement frameworks.
  • A strategic builder who champions new services, processes, and ways of working within Creator Marketing.
  • Passionate about emerging technology, culture, and the evolving role of creators in brand storytelling.
  • A generous mentor and role model who invests in talent across the business.
  • Equally strategic and operational—you think big, execute flawlessly, and sweat the details.
  • An inclusive, collaborative leader who thrives in matrixed, fast‑paced environments.
  • Curious, future‑focused, and continuously learning.

Basic Qualifications

  • 10+ years of relevant experience in communications, marketing, or related fields.
  • Bachelor’s degree or equivalent work experience.

Preferred Qualifications

  • Demonstrated success leading creator marketing strategies in agency and/or brand environments.
  • Experience working with Brand and Health clients; regulated‑category experience strongly preferred.
  • Deep expertise in creator partnerships, content strategy, and ROI‑driven campaign development.
  • Proven experience leading and developing high‑performing teams, including multiple manager‑level direct reports.
  • Strong track record of growing business, including new business development and organic account expansion.
  • Experience collaborating across regions or markets; North American or global experience is a plus.
  • Demonstrated pulse on creator marketing trends, platform innovations, and emerging talent.
  • Exceptional verbal and written communication skills.

We are dedicated to building a diverse, inclusive, and authentic workplace and encourage candidates who may not meet every qualification to apply, as we believe you may be the right fit for this or other roles.

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VP, Creator Marketing (Brand & Health) • Toronto, Ontario, CA

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