Senior Account Manager (MR)

Join to apply for the Senior Account Manager (MR) role at MSL (Global)

MSL is a full‑service, award‑winning communications agency built on influence and impact. We’re proud to be one of Canada’s leading PR agencies – recognised with Sabre Awards and Canadian PR Agency of the Year honours – and we define our culture by shaping culture, sparking conversation, and delivering measurable outcomes for brands.

Part of the Publicis Groupe network, we collaborate closely with agencies such as Leo, Spark, Saatchi & Saatchi, Starcom, and Sapient to deliver fully integrated creative and communications work. From consumer campaigns to corporate strategy, our work is rooted in insight, powered by creativity, and designed for today’s evolving media ecosystem.

Our culture is collaborative, ambitious, and growth‑oriented. We value curiosity, accountability, and creative bravery – and we build teams that reflect the diversity and energy of the world we communicate with.

Overview

Lead innovative, insight‑driven campaigns that shape culture and deliver measurable impact. Bring strategic earned media vision, creative thinking, and flawless execution to integrated communications programs spanning earned media, social, influencer, experiential, and digital.

Responsibilities

Lead the Centre of Excellence for Earned Media at MSL, serving as the go‑to leader on earned media strategy company‑wide. This role complements account work and includes: providing weekly media trend insights, maintaining strong journalist relationships across Canada, pitch‑hitting on MR campaigns, and leading training on MR across the agency.

• Build deep client relationships and translate business goals into powerful multi‑platform strategies.
• Lead integrated campaigns combining earned (strong focus), social, influencer, and paid tactics.
• Leverage data and insights to create campaigns that resonate.
• Lead measurement and reporting to demonstrate clear ROI.
• Provide expert counsel on trends, issues, and best practices – be a trusted advisor.
• Inspire creativity, mentor and train junior talent, and ensure seamless execution across teams.

Qualifications

• Proven agency senior‑level experience in PR with integrated campaign leadership, with a strong focus and passion for earned media.
• Senior‑level influencer strategy and relationships.
• Exceptional writing and pitching skills.
• Strategic thinker with creative flair and organizational excellence.
• Collaborative leader who thrives in fast‑paced, evolving environments.
• Skilled in data analysis and translating insights into actionable strategies.
• Demonstrated senior‑level aptitude for measurement, working with data and insights, and actioning them into effective campaigns.
• Passion for storytelling, innovation, and delivering results.
• Previous experience working on clients in the corporate and financial‑institution space an asset.
• Previous experience working on beauty clients a bonus.

Additional information

Why MSL? We are most proud of our level of employee engagement. Our employees love coming to work and building relationships that extend beyond the work week. We celebrate company and employee milestones and encourage quality time together, fostering an entrepreneurial, creative, and empowering culture.

What we’re offering

• Meaningful work where you can have a direct impact working with some of the biggest brands.
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award‑winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Access to thousands of on‑demand e‑learnings, including a good deal of AI tools and resources.
• Highly competitive compensation and benefits package, including substantial time‑off policies and mental wellness resources.
• Hybrid work environment, parental leave top‑up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, private health and dental insurance, life and disability insurance.
• Work from anywhere for up to 20 days per year.
• All staff meetings so you’re always in the know.

To apply for this position, click 'Apply' and submit your resume. Only those being considered for an interview will be contacted. Thank you for your interest in working at MSL. We look forward to meeting you!

MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

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