Marketing Lead

Most people leave a doctor's appointment with more questions than answers. Tests get ordered. Results come back. Nobody connects the dots. Nothing moves forward.

Stem Health was built to fix that. We are a proactive, membership-based primary care practice opening in Toronto in Fall 2026 — with telemedicine available from March 2026. Our members get a dedicated Care Team that knows their Health Story, anticipates what's next, and follows through. Advanced diagnostics, in-person care, and virtual support — carried through one continuous relationship, not handed off between strangers.

We are building something that hasn't existed in Canada before. And we’re looking for the right person to tell that story.

The Role

This is our first dedicated marketing hire. You will own everything: brand, content, paid acquisition, the website, B2B sales enablement, and member communications. You report directly to the CEO. There is no committee to present to, no approval chain to navigate — just a clear mandate, a strong brand foundation, and the room to build.

We are looking for a senior marketer who has done this before — someone who has built demand engines, written the playbook, and shipped campaigns that moved real numbers. Someone who knows that in a trust‑led category like this one, brand integrity and performance are not in tension. They reinforce each other.

If you are the kind of person who gets more energized by a blank page than a filled one, who wants to be close to the product and the people it serves, and who holds yourself to a high bar without needing someone else to set it — this role was written for you.

What You Will Own

Demand Generation & Paid Acquisition

• Build and run a focused demand engine for individual members and employer clients — from strategy to execution
• Own paid acquisition across Meta and Google: budget, creative direction, targeting, and performance
• Set honest targets with the leadership team and report clearly on leads, cost per lead, and conversion
• Move fast: test channels, learn from results, cut what isn't working, and double down on what is
• Build referral and partnership programs that complement paid — and earn trust in channels where trust matters

Brand & Content

• Carry the Stem Health brand with care across every touchpoint — clinic, web, social, email, print, and events
• Write and shape copy that is direct, warm, and grounded: ads, one-pagers, pitch decks, newsletters, email campaigns
• Build and pace a content engine around The Pulse (our blog), social channels, and member email programs
• Bring our care model to life through stories that help people see themselves in what we do — not just what we offer

Product Marketing & B2B

• Work closely with clinical and product leads to position our Annual Health Assessment, membership tiers, and standalone services clearly and compellingly
• Define the segments, value propositions, and reasons to choose Stem Health — for individual members and employers alike
• Lead go-to-market for new service launches with positioning, messaging, and a clear rollout plan
• Equip the B2B team with the tools they need: product briefs, FAQs, talk tracks, and pricing summaries that actually get used

Website, Tools & Reporting

• Own stemhealth.ca: structure, pages, conversion paths, and content — built to move the right people to act
• Choose and manage a lean tool stack for CRM, email, analytics, and automation — nothing bloated, everything purposeful
• Brief and direct creative, agency, and freelance partners when the work calls for it
• Report to leadership with clarity and honesty: leads, conversions, cost per acquisition, and return on spend

What You Bring

• 6–10 years in marketing, including at least 2 years as the sole owner of a marketing function or senior individual contributor
• A track record of demand generation with measurable impact on revenue or membership growth — not just campaign delivery
• Hands‑on experience owning paid acquisition budgets across Meta and Google, with clear performance accountability
• Experience directing creative, agencies, and freelancers — you know how to brief well and hold the bar
• Fluency across digital marketing: web, email, paid, SEO, analytics, and automation
• Product marketing instincts: you can translate a complex care model into a message that resonates with a busy executive or a cautious first‑time member
• A background in health, wellness, executive health, hospitality, or another premium, trust‑led category — you understand that this audience does not respond to pressure

Who You Are

You have been the most senior marketer in the room before and you did not wait for permission to lead. You write the playbook. You set the pace. You know what good looks like because you have made it.

You are genuinely interested in health — not as a category, but as something that matters. You are happy to spend time in the clinic, talk with members and Care Advocates, and let what you learn shape what you make. Your work reflects real people, not personas on a slide.

You move. You ship. You learn from what lands and adjust without drama. Early‑stage work does not exhaust you — it focuses you. You follow through on what you say, share honest updates, and hold yourself accountable the same way you would hold anyone else.

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