Director, Brand & Retail Governance

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

As a member of the Brand & Retail Governance team youll lead a high-performing group responsible for overseeing CIBCs brand standards and guidelines as well as retail-owned channels and client-focused communications. As Director Brand & Retail Governance youll shape and elevate CIBCs brand presence by owning and maintaining global brand guidelines tone of voice standards and brand architecture frameworksensuring consistency in how CIBC presents itself visually and verbally across all channels and geographies both externally and internally.

Youll drive the strategy and messaging calendar for retail-owned channels and lead client communications through strategic email marketing initiatives. By delivering strategic support guidance and brand advocacy across the bank youll position your team as trusted advisors and partners. Your leadership will ensure a cohesive and meaningful brand experience throughout the enterprise making a lasting difference in how CIBC is perceived.

Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote. Details on your work arrangement will be discussed at the time of your interview.

How youll succeed

• Strategic Leadership- Serve as a strategic expert and advisor for CIBCs brand standards. Develop and implement innovative strategies to drive adoption and consistent usage of the brand visual system and tone of voice across all touchpoints. Assess and recommend new approaches to safeguard protect and grow the brands presence.

• Retail-Owned Channels- Oversee the strategic approach for brand and marketing messaging within CIBCs retail environment. Balance enterprise business priorities brand consideration objectives and a strong client experience. Monitor and evaluate brand representation and client experience in retail environments measure success against objectives and identify opportunities for improvement.

• Direct Communications- Oversee the design and delivery of engaging direct marketing communications to clients driving brand consideration and demonstrating CIBCs purpose.

• Governance and Compliance- Provide oversight and governance for the CIBC brand including management of enterprise trademarks templates disclaimers and documented all brand activities align with enterprise standards and compliance requirements.

• Team Leadership- Lead coach and develop a high-performing team. Foster a culture of cross-functional collaboration accountability a performance mindset and continuous learning.

• Stakeholder & Vendor Management- Build strong relationships across the enterprise and with external partners. Ensure effective collaboration and that all vendor relationships meet contractual and governance obligations.

Who you are

• You have a minimum of 8 years experience in brand marketing or related roles ideally within financial services.

• You are a caring and accountable leader. You have experience developing and implementing strategic team goals coaching employees and inspiring successful team performance.

• Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.

• You have strong relationship management skills with the ability to influence and inspire outcomes across a wide range of partners and senior leaders.

• Youre an excellent communicator with strong stakeholder management and presentation skills.

• Youre a strategic thinker with strong problem-solving abilities. You enjoy investigating complicated problems and making sense of information.

• You have demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.

• Values matter to you. You bring your real self to work and you live our values trust teamwork and accountability.

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay 4th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking Campaign Development Communication Customer Engagement Leadership Marketing Campaign Analysis Marketing Planning Operational Efficiency People Management Project Management

Required Experience:

Director

Experience: years
Vacancy: 1