Senior Director, Content & Creative Marketing Simplii Financial

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing:

As the Senior Director Content & Creative Simplii Financial youll play a key leadership role in shaping the end-to-end creative execution for Simplii Financials owned channels including website social media email as well as any paid media campaign adaptation or transcreation within our agile growth team. Youll guide a team of in-house creatives to deliver compelling conversion-driven content that elevates our brand and engages our audiences. Youll collaborate closely with marketing and channel delivery teams to ensure alignment across business priorities. Youll lead ideation and creative direction for internal campaigns and digital assets continually identifying opportunities to optimize content for conversion accessibility and brand consistency. Youll also foster a culture of innovation learning and collaboration inspiring creative excellence and operational efficiency.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How youll succeed

• Creative leadership and content oversight Lead and champion the creative vision for Simpliis owned channels setting ambitious standards for content quality brand consistency and the highest production quality. Apply creative design and content best practices to drive conversion and engagement across website social and email campaigns.

• Content development Identify develop and execute content that align with business priorities and maximize conversion. Guide creative producers in delivering impactful content for Simpliis owned channels leveraging data-driven insights to refine messaging and design.

• Team leadership and development Manage a team of internal creative producers (copywriters designers and video producers) setting clear context and development goals. Foster a collaborative inclusive environment that encourages innovation and continuous improvement.

• Workflow and process optimization Oversee the continuous improvement of creative workflows resource allocation and project delivery models. Implement best-in-class processes and technologies to scale creative output and elevate operational effectiveness

• Championing accessibility inclusion and brand compliance Set the standard for accessible and inclusive content across all owned channels ensuring compliance with WCAG AODA and ACA. Lead the adoption of emerging best practices technologies and testing methodologies to ensure content is accessible to all audiences.

Who you are

• Youre a visionary creative leader. You have a track record of setting and executing creative strategy for brands with deep expertise in owned channels (web social experiential) and digital storytelling.

• Youre a collaborative leader. You inspire your team to bring their best ideas forward and foster a culture of growth learning and innovation.

• You have relevant experience. You bring 15 years of experience in creative leadership or digital marketing including managing cross-functional teams and external vendors.

• Youre passionate about accessibility and inclusion. You have a strong understanding of accessibility standards and best practices including WCAG AODA and ACA and experience testing content for compliance within enterprise environments.

• Youre a catalyst for innovation. Youre adept at implementing new technologies optimizing creative workflows and cultivating a culture of continuous improvement.

• Youre tech-savvy. Youre proficient in Adobe Creative Cloud Microsoft Office and Figma.

• Youre an effective communicator. You excel at engaging stakeholders managing expectations and aligning creative output with business objectives.

• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking Campaign Development Communication Creative Marketing Customer Engagement Leadership Marketing Campaign Analysis Marketing Planning Operational Efficiency People Management Project Management

Required Experience:

Exec

Experience: years
Vacancy: 1