Assistant Store Manager I

Coach is a global fashion house founded in New York in 1941, inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown. We make beautiful things, crafted to last—enabling you to be yourself while embracing luxury style.

As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales floor, delivering exceptional customer experiences and upholding Coach’s service standards.

Key Responsibilities

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high‑energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in‑store and in the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni‑Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross‑functional projects.

Requirements

• 1+ years of leadership experience in retail or service industries; luxury/fashion background preferred. A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast‑paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem‑solving, and conflict resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni‑channel services and clienteling strategies.
• Strong English language proficiency (for EU).

Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).

Physical Requirements

Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally) and to climb, bend, kneel, and maneuver the sales floor and stockroom.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable positive and corrective feedback; lets people know where they stand; faces up to people problems quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.
• Customer Focus: Dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future‑oriented; can articulate credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Base Pay Range

$27.50–$40.00

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance. Tapestry complies with all applicable wage requirements in each jurisdiction.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

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