Associate Vice President, Brand

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Brand who will be responsible for defining and evolving Geotab's global brand strategy, positioning architecture, and visual identity — connecting brand equity to measurable business outcomes across all markets and sub‑brands. If you love building bold brand narratives, leading world‑class creative teams, and shaping how a global industry leader shows up in the market — we would love to hear from you!

What you'll do:

As an Associate Vice President, Brand, your key area of responsibility will be defining and evolving Geotab's global brand strategy, positioning, and visual identity across all markets and sub‑brands. You will oversee the internal creative studio and manage external agency relationships to ensure the consistent production of world‑class campaigns, content, and design that are on‑brand and aligned with business objectives. You will develop brand standards and governance frameworks across all Go‑To‑Market touchpoints, monitor cultural trends and competitive dynamics to inform brand evolution, and manage the brand budget with clear ROI metrics that link brand equity to long‑term business value.

You will work closely with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub‑brand strategy for regional and segment‑specific needs. To be successful in this role, you will bring exceptional cross‑functional collaboration skills and the ability to influence without direct authority. You will also be a skilled people leader — coaching, mentoring, and developing a multidisciplinary team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety.

How you'll make an impact:

• Defines and leads Geotab's global brand strategy, positioning architecture, voice, and visual identity across all markets and sub‑brands.
• Oversees the internal creative studio and external agency relationships to ensure production of world‑class campaigns, content, and design that are on‑brand and aligned with business objectives.
• Partners with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub‑brand strategy for regional and segment‑specific needs.
• Leads and develops a team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety; oversees performance management, coaching, and career development for 3 direct reports and their respective teams.
• Monitors cultural trends, market shifts, and competitive dynamics to inform brand evolution and maintain Geotab's position as a thought leader in the telematics and fleet management industry.
• Manages the brand budget, establishing clear ROI metrics that link brand equity to long‑term business value and demand generation outcomes.
• Develops and maintains brand standards and governance frameworks to ensure consistency across all Go‑To‑Market touchpoints, including experience, messaging, and campaigns.

What you'll bring to the role:

• Ability to translate business goals into a differentiated, long‑term brand strategy that drives market positioning and category leadership.
• Proven ability to lead multidisciplinary creative teams and agency partners, maintaining high standards of creative excellence while ensuring on‑brand execution at scale.
• Ability to leverage data and market insights to inform brand decisions and measure the impact of brand investments on business outcomes.
• Exceptional ability to partner across functions (Communications, Product Marketing, Revenue Generation, Regional teams) and influence without direct authority.
• Outstanding verbal and written communication skills; ability to present and defend brand strategy to senior leadership and external audiences.
• Skilled in coaching, mentoring, and developing diverse teams; demonstrated ability to build high‑performing, psychologically safe team cultures.
• Experience managing multi‑million dollar budgets with a focus on both measurable outcomes and long‑term brand equity.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. This posting is for an existing vacancy.

Why job seekers choose Geotab:

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top‑up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

*The above are offered to full‑time permanent employees only.

How we work:

At Geotab, we have adopted a flexible hybrid‑working model that supports both in‑person and virtual work. When working from home, you are required to have a reliable internet connection with at least 50 mb/10 mb download/upload. Virtual work is supported with cloud‑based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture strong with online social events, chat rooms and gatherings.

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Notice.

Hiring Range

$140,000 — $170,000 CAD

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

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