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Pelmen Foods
Director of SalesPelmen Foods • Toronto, ON, Canada
Director of Sales

Director of Sales

Pelmen Foods • Toronto, ON, Canada
30+ days ago
Job type
  • Full-time
Job description

Pelmen Foods is a Toronto-based frozen food manufacturer behind Pelmen Perogies, Holy Perogy!, and BigYum, private label and other licensed brands — sold across major Canadian retailers (Loblaws, Sobeys, Metro, Walmart, Costco), foodservice, and growing US retail accounts.

We're looking for a Director of Sales to lead our broker network and key customer relationships across Canada and the US, and drive the next stage of our growth.

What You'll Do

  • Own execution of our annual sales plans and revenue objectives across Canada and the US.
  • Manage strategic relationships with national and regional retailers, distributors, wholesalers, and foodservice partners.
  • Lead and manage our broker network — setting objectives, running business reviews, and holding partners accountable.
  • Own the trade spend budget: drive ROI on promotions, pricing, and deal structures.
  • Build and maintain accurate sales forecasts by customer, product, and channel, working with operations and finance.
  • Partner with our creative and operations teams on new product launches and sell-in.
  • Represent Pelmen at trade shows, line reviews, and key account meetings.
  • Report directly to the President & CEO with regular visibility into performance, risks, and opportunities.

What You Bring

  • 15+ years of progressive sales experience in CPG/food manufacturing, with hands‑on broker management in Canada and/or the US.
  • A track record with major Canadian grocery retailers (Loblaws, Sobeys, Metro, Walmart) and ideally US retail (Costco, Sam's Club, Walmart, Target, Kroger).
  • Strong commercial chops — trade spend, pricing, P&L thinking, forecasting.
  • Comfort working in a fast‑paced, founder‑led environment where things move quickly.
  • Comfortable with sales tech and CRM tools.
  • Willingness to travel to the US.
  • Foodservice and/or frozen food category experience are a plus.

Why Pelmen Foods

This isn't a maintenance role. You'll inherit an established broker network and customer base — but the next chapter is yours to build: US expansion, new product launches, scaling trade strategy. Direct access to leadership, real ownership, and a portfolio with serious momentum.

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Director of Sales • Toronto, ON, Canada

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