Associate Director, Digital Marketing

At CI we see a great place to work as one that is a safe place for everyone to have a voice where people are empowered to take ownership over meaningful work where there is an opportunity to grow through stretching themselves where they can work on innovative products and projects and where employees are supported and engaged in doing so.

We are seeking a strategic and customer-focused individual to help lead the evolution of our digital ecosystem and drive impactful customer experiences across web and mobile channels.

In this role you will report to the SVP Digital Marketing and be part of the leadership group developing and optimizing CIs digital capabilities that support marketing lead generation customer engagement and business growth. As a key contributor to our digital transformation journey you will leverage Adobe Experience Cloud technologies to deliver personalized data-driven experiences while partnering across the organization to shape digital strategy and execution.

WHAT YOU WILL DO

• Work with our Digital Agency partners to lead the delivery and continuous improvement of digital experiences across our web mobile and marketing platforms.
• Maximize the capabilities of Adobe Experience Cloud to create engaging personalized customer journeys.
• Partner with Marketing Sales Client Services SEO Product and Technology teams to identify opportunities improve processes and drive business outcomes.
• Translate business requirements into scalable digital solutions and effectively communicate with both technical and non-technical stakeholders.
• Participate in discovery planning design development and project governance activities.
• Manage project timelines priorities and external vendor relationships to ensure successful delivery.
• Establish and maintain digital governance accessibility standards quality assurance processes and a consistent user experience across digital properties.
• Leverage analytics customer insights and industry best practices to inform strategy and optimize performance.
• Foster collaboration innovation and continuous improvement across the digital experience function.

WHAT YOU WILL BRING

• 5 years of experience managing digital platforms websites or content management systems.
• Post-secondary education in Marketing Digital Experience UX/UI Technology Business or a related discipline.
• Experience leading digital initiatives in an Agile environment.
• Strong understanding of website governance accessibility standards (AODA/WCAG) and digital experience best practices.
• Strategic thinker with the ability to connect customer needs business objectives and technology solutions.
• Strong leadership relationship-building and stakeholder management skills.
• Excellent communication skills with the ability to engage technical and business audiences.
• Curious adaptable and motivated by continuous learning and innovation.
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
• Financial services industry experience is an asset.

Preferred Qualifications

Experience with:

• Adobe Experience Manager (AEM)
• Adobe Experience Platform (AEP)
• Adobe Target
• Adobe Analytics and/or Google Analytics
• SEO best practices
• Web technologies including HTML CSS and JavaScript

This opportunity is for an existing vacancy with the company. Theanticipatedbase salary range for this position is$93000to $143000. Exactsalary depends on several factors such as experience skills education and budget. Salary range may vary based on geographic addition to base salary this position is eligible for participation in a bonus addition The Company offers a variety of benefits to eligible employees including health insurance coverage wellness programs life and disability insurance retirement savings plans paid leave programs education-related programs paid holidays and vacation time and many others. Many of these benefits are subsidized or fully paid for by the company.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965 we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition a desire to commit to a curious mindset for continuous learning and a willingness to go the extra mile thrive at CI.

A Supportive Environment for Success

We offer an in-office environment competitive benefits and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Topup program
• Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements we encourage you to apply to investigate the opportunity further.

Please submit your resume in confidence by clicking Apply. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (CI) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities require this posting in an additional format or require accommodation at any stage of the recruitment process please contact us or call ext. 4747.

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 93000 - 143000