Manager Ticketing, Engagement & Secondary

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE) we exist to deliver the ultimate fan experience by lifting trophies spirits and communities united as one.

Were more than a workplace. We are a team of passionate people boldly building the future of sport and entertainment together. We believe in the power of play the strength of collaboration and the energy that comes from showing up with purpose.

From the ice to the pitch the hardwood to the digital arena were proud to be the driving force behind the Toronto Maple Leafs (NHL) the Toronto Raptors (NBA) Toronto FC (MLS) Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL) Raptors 905 (NBA G League) Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams and world-class entertainment to life at our iconic venues including Scotiabank Arena BMO Field Coca-Cola Coliseum Ford Performance Centre BMO Training Ground and OVO Athletic Centre. Off the field we serve up elevated dining at e11even Real Sports and our signature club spaces like Hot Stove Club ScotiaClub and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad we use the power of sport to help youth facing barriers reach their full potential. Since 2009 weve invested more than $45 million into Ontario communities -- and were just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role everyone belongs and everyone contributes to something bigger than themselves.

So if youre ready to play with purpose grow with passion and win as one wed love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed we encourage you to apply. Your unique perspective transferable skills and lived experience may be exactly what were looking for. **

Job Description

Reporting to theVice President Ticketing Business Operations & Strategythe Manager Ticketing Engagement & Secondary will lead the development and execution of memberand sales communicationstrategieswhile supporting the organizations secondary ticketing marketplace across MLSEs portfolio of teams and properties.

This roleis responsible fordrivingcommunication increasing customer lifetime valuesupportingfan engagement programs anddrivingstrategic initiatives related to ticket resale activity market performance andrevenue optimization. The successful candidate willleveragedata insights and fan feedback to enhance theticketingexperience whileidentifyingopportunities to maximize revenue and strengthen MLSEs position within the secondary ticketing ecosystem. The ideal candidate combines a passion for lifecycle communications with strong analytical capabilities commercial acumen and a deep understanding of the evolving ticketinglandscape.

RESPONSIBILITIES

Campaign Execution andStrategy

• Lead the execution of assigned campaigns across email and push channels supporting Live Sports and Premium business lines.

• Manage campaign intake briefing copywriting quality assurance (QA) approvals and deployment.

• Translate requests into campaign development.

• Champion process improvements and continuouslyoptimizecommunication tools and workflows across Ticketing.

• Ensure accuracy and consistency across all outputs.

• Prioritize campaigns based on theneeds of the business.

• Partner with key business stakeholders to design and execute year-round lifecycle campaigns across all brands.

• Maintain workflows and tracking systems.

• SupportMembershipCentral technology platforms and communication workflows.

• Ensure adherence to SLAs and governance.

Performance Reporting and Insights

• Analyze campaign performance and generate actionable insights. Partner with Conversions Digital to interpret reporting andidentifyopportunities for optimization.

• Collaborate with Business Intelligence and Ticketing Strategy teams to develop reporting frameworks dashboards and business cases.

• Support test-and-learn initiatives.

• Create segmented engagement strategies based on tenure spend behavior and fan preferences.

• Enhance the overall member journey through personalized experiences and communications.

• Champion a fan-first culture across all member-facing interactions.

Secondary Market Strategy & Optimization

• Monitor secondary market trends pricing activity and resale performance across MLSEs portfolio of teams and properties.

• Support the development and execution of secondary ticketing strategies designed to maximize revenue protect brand value and enhance the fanpurchasingexperience.

• Analyze resale marketplace data and provide recommendations related to pricing inventory allocation and member resale programs.

• Collaborate with Ticketmaster league partners and internal stakeholders toidentifyopportunities for innovation and operational improvements within the resale ecosystem.

• Develop reporting and insights that track secondary market performance ticket velocity average resale values and member participation rates.

Leadership & Team Development

• Lead coach and develop a team of Membership Account Executives and Coordinators.

• Establish clear performance expectations and professional development plans.

• Foster a culture of accountability collaboration and continuous improvement.

• Support recruitment onboarding training and succession planning initiatives.

Business Operations

• Workto enhance the communication and engagement solutions forticketing.

• Support corporate projects that have ticketing communicationrequirements.

• Oversee the ticketing communicationbudget.

• Support the development and execution of the ticketing revenue plan.

• Other duties as assigned.

Cross-Functional Collaboration

• Partner with Marketing Fan Experience Premium Venue Operations and Ticket Sales teams to deliver integrated member experiences.

• Support major membership campaigns playoff initiatives premium product launches and ticketing innovations.

• Act as a key stakeholder in projectsimpactingmembership growth engagement retention and ticket marketplace performance.

• Collaborate across teams to ensure alignment between fan experienceobjectivesand revenue optimization strategies.

QUALIFICATIONS

• Bachelors degree in Business Sports Management MarketingCommunicationsAnalytics or a related field.

• 5 years of experience incustomer communicationticketing revenue management sports/livebusiness.

• 2 years of leadership or people-management experience.

• Experience developing and executing customer retention and engagement initiatives.

• Strong analytical financial and problem-solving skills.

• Experience working with CRM ticketing reporting and project management platforms (e.g.Airtable)

Preferred

• Experience with TicketmasterArchtics TM1 Salesforce Dynamics or similar systems.

• Knowledge of secondary ticketing marketplaces ticket pricing strategies and inventory management.

• Experience within professional sports live entertainment hospitality or membership-based organizations.

• Familiarity with business intelligence and visualization tools such as Power BI or Tableau.

Please apply by:Sunday June 28that 11:59 pm

Job Posting Compensation Range/Rate:

$annualbase

Bonus vacation competitive benefits and many excitingperksare also included.

Were glad youre here. Once you apply well follow up by email and you can track everything in your Candidate Portal. Want instant updates Opt-in for SMS notificationsto stay in the loop.

At MLSE we are committed to building an equitable diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability please email . This email is only for accommodation requests. Resumes sent to this email address will not be considered.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 80000 - 90000