Executive Director, Communication and Content Strategy

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What Youll Be Doing

The Digital Marketing & Communications Business team is a strong support for the Private Wealth and CIBC Asset Management businesses enabling CIBCs core purpose: to help make our clients ambitions a reality by delivering services and products ensuring long-term growth.

As Executive Director Communication & Content Strategy youll play a pivotal role in shaping the direction of CIBCs Wealth Management and Imperial Service businesses. Youll lead a high-performing team responsible for developing and delivering innovative content and thought leadership that empowers our Advisors and clients to achieve their financial ambitions. Working closely with Private Wealth CIBC Global Asset Management and Investor Edge youll design and implement strategies that drive deeper client engagement and acquisition. Your expertise will guide the integration of events brand storytelling and digital campaigns ensuring our content resonates across multiple channels. Youll collaborate with senior leaders external partners and industry peers to stay ahead of emerging trends and continually enhance our client experience.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

How Youll Succeed

• Lead Content & Thought Leadership Initiatives Drive the development and deployment of thematic content and thought leadership for Private Wealth and Asset Management ensuring alignment with business strategy.
• Strategic Campaign Management Oversee digital and social media campaigns that elevate CIBCs external brand and engage target audiences leveraging innovative channels and strategies.
• Integrate Brand and Client Stories Incorporate events brand narratives and client stories into content strategies to build trust and deepen relationships.
• Foster Cross-Functional Partnerships Collaborate with leaders across CIBC including Brand Digital Marketing Asset Management and Corporate Communications to deliver integrated solutions.
• Coach and Develop Teams Lead mentor and inspire a team of skilled professionals cultivating a culture of high performance creativity and continuous improvement.
• Drive Data-Driven Insights Guide analytics and research to identify growth opportunities inform content strategies and influence business decisions.

Who You Are

• You bring 15 years of demonstrated experience in communications marketing financial services or related field and 5 years of experience in thought leadership and content innovation and growth strategies.
• Youre experienced in campaign management. You bring deep expertise in media strategy digital marketing and integrated campaigns that drive engagement and growth.
• You have persuasive communication skills. You break down complex concepts into accessible engaging stories analogies and frameworks.
• You contextualize trends. You have proven ability to recognize emerging patterns and help stakeholders understand the significance and impact.
• You conduct meaningful research. You execute in depth studies gather relevant case studies and validate arguments with clear actionable evidence.
• Youre a collaborative leader. You excel at coaching teams building trusted relationships and partnering across departments to achieve shared goals.
• Youre client-focused. You understand the importance of delivering value through impactful content and exceptional client experiences.
• Youre analytical and data-driven. You leverage insights analytics and research to inform strategy and measure success.
• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Brand Strategy Deliverables Management Digital Analytics Digital Sales Influencing Skills Leadership Marketing Advertisement People Management Project Management Strategic Management

Required Experience:

Director

Experience: years
Vacancy: 1