Senior Marketing Operations Manager

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Marketing Operations Manager who will serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Senior Marketing Operations Manager your key area of responsibility will be to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams.

You will be expected to bring strategic vision, operational rigor, and strong stakeholder leadership to a function that is central to Geotab's commercial growth. If you are a senior marketing operations professional who thrives on building structure from complexity, who speaks fluently to both marketers and sales leaders, and who sees technology as a means to drive measurable business outcomes — we want to hear from you.

How you'll make an impact:

• Partner with the Senior Marketing Automation Manager to jointly shape the Marketo strategy, roadmap, and governance at Geotab, ensuring the platform is scalable, well‑architected, and aligned to business objectives
• Contribute to the ongoing evolution of marketing operations at Geotab, identifying opportunities to improve how the team works, how data flows, and how marketing performance is measured and communicated
• Bring a data‑driven perspective to quarterly and annual planning conversations, using funnel analytics to inform targets, investment decisions, and campaign prioritization
• Stay current on emerging marketing operations technologies and practices, bringing forward recommendations that keep Geotab's marketing infrastructure competitive and future‑ready
• Collaborate on the operational infrastructure within Marketo including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance standards
• Drive continuous improvement of our Marketo instance, identifying opportunities to improve efficiency, reliability, and performance across the platform
• Contribute to the design, implementation, and ongoing optimization of Geotab's lead scoring models, ensuring scoring logic accurately reflects buying intent, fit, and engagement signals across all channels and segments
• Help develop and maintain lead management processes including lead routing, assignment rules, and SLA frameworks, in partnership with RevOps and Sales leadership
• Leverage intent and enrichment data from platforms such as 6sense, ZoomInfo, and other data providers to enhance scoring accuracy and improve the quality of leads passed to sales
• Regularly review and refine scoring models in response to pipeline performance data, sales feedback, and evolving go‑to‑market priorities
• Work with LeanData to ensure lead‑to‑account matching, routing logic, and attribution frameworks are functioning accurately and efficiently
• Act as the primary Marketing Operations liaison to the Revenue Operations team, building a strong, collaborative bridge between marketing systems and the broader revenue technology ecosystem
• Ensure seamless bi‑directional data flow and process alignment between Marketo and Salesforce, maintaining data integrity and enabling accurate, end‑to‑end funnel visibility
• Partner with RevOps and Sales leadership to define and align on shared pipeline metrics, funnel stage definitions, and lead handoff standards, ensuring marketing and sales are working from a common framework
• Contribute to the development and ongoing management of SLAs between Marketing and Sales, driving accountability on both sides of the handoff
• Bring a data‑driven perspective to revenue planning conversations, using funnel analytics to inform targets, investment decisions, and go‑to‑market priorities
• Contribute to the marketing data strategy as it relates to lead and account data quality, enrichment, and governance — ensuring Geotab's marketing database is accurate, compliant, and optimized for targeting and personalization
• Help manage relationships and integrations with key data and intelligence platforms including 6sense, ZoomInfo, LeanData, and other enrichment or intent tools
• Work closely with the Marketing AI Systems & Automation Manager to identify operational use cases where AI can improve lead management, scoring, and RevOps alignment workflows
• Develop and maintain reporting and dashboards that provide clear visibility into lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue
• Contribute to the broader Marketing Operations team strategy, supporting the development of junior team members and helping shape how the function evolves at Geotab
• Build and maintain strong working relationships with stakeholders across Marketing, Sales, RevOps, IT, and Data teams, acting as a trusted partner and clear communicator across functions
• Translate complex operational concepts into clear business narratives for senior marketing and sales leadership, ensuring operational decisions are understood and supported at the executive level
• Contribute to a culture of operational excellence, continuous improvement, and data‑driven decision making across the broader marketing organization

What you'll bring to the role:

• 7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment
• Demonstrated experience contributing to lead scoring models, lead management processes, and marketing‑to‑sales handoff frameworks at scale
• Proven track record of building effective partnerships with Sales and Revenue Operations teams, with the ability to navigate and influence across organizational boundaries
• Experience working in a complex, global marketing environment with multiple segments, regions, or go‑to‑market motions
• A strategic thinker with a hands‑on, execution‑oriented approach — comfortable operating at both the strategic and tactical level
• Deep, hands‑on expertise in Marketo Engage, with strong knowledge of platform architecture, database management, and operational best practices
• Advanced proficiency in Salesforce CRM, including campaign influence, lead and contact management, and Marketo‑Salesforce sync configuration
• Experience with LeanData for lead‑to‑account matching, routing, and attribution
• Experience with marketing attribution platforms such as Bizible (Marketo Measure), Rockerbox, or similar tools, with a strong understanding of multi‑touch attribution models and how they inform marketing's contribution to pipeline and revenue reporting
• Experience with 6sense or equivalent account intelligence and intent data platforms
• Familiarity with ZoomInfo or comparable data enrichment tools for database hygiene and lead enrichment workflows
• Comfort working with AI tools in a marketing operations context, with an openness to building AI‑assisted workflows and reporting capabilities
• Strong analytical mindset with the ability to build, interpret, and act on complex funnel and pipeline data
• Excellent communication and stakeholder management skills — equally effective presenting to senior leadership or working through a technical integration with a RevOps engineer
• Deep understanding of B2B demand generation, account‑based marketing, and the full marketing‑to‑revenue funnel
• Experience contributing to SLAs, funnel governance frameworks, and operational documentation

Why job seekers choose Geotab:

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top‑up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

Legal

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy.

Hiring Range

$104,000—$130,000 CAD

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