Growth Marketing Specialist, Direct Mail

JOB DESCRIPTION

S'more about the team

HelloFresh is looking for a Growth Marketing Specialist, Direct Mail to help drive the growth and performance of our Direct Mail channel across our Canadian brands: HelloFresh, Chefs Plate, and Factor. This is a hands-on role for someone who takes ownership of their work, thinks in numbers, and enjoys turning data into clear actions that drive growth.

Reporting to the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing Direct Mail acquisition campaigns that deliver against volume, CAC, ROI, and efficiency goals. You will help manage campaign operations from end to end, including audience planning, creative coordination, vendor management, budgeting, forecasting, execution, reporting, and post-campaign analysis.

You will work closely with internal teams and external partners to improve channel performance, scale what works, and identify new opportunities for growth. If you are someone who holds yourself accountable to results, enjoys solving problems, and wants to directly influence customer acquisition, this role is for you.

Lettuce share what this role will be responsible for

• Support the planning, execution, optimization, and A/B testing of Direct Mail acquisition campaigns, with a clear understanding of how your work ties to CAC, ROI, conversion, volume, and overall channel efficiency.
• Support the end-to-end campaign process across strategy, audience selection, print production, vendor coordination, deployment, budget tracking, and performance analysis, working closely with Analytics, Finance, Brand, Creative, Product Marketing, and broader Growth teams to improve campaign effectiveness and execution.
• Own creative development workflows, including briefing, design review and approval, copy review, landing page coordination, and alignment with campaign objectives.
• Contribute to the Direct Mail testing roadmap across audiences, creative, formats, offers, timing, and other key levers that improve campaign performance and support business goals.
• Track, analyze, and present campaign performance insights that inform future investment decisions, testing priorities, and channel strategy.
• Manage external vendor relationships, including printers, agencies, and data partners, to ensure campaigns are delivered accurately, on time, and cost-effectively.
• Bring an AI-first approach to your day-to-day work, actively using tools to automate repetitive tasks, streamline campaign operations, improve reporting, and free up time for higher-impact thinking.
• Own key operational tasks including voucher creation, invoicing, cost tracking, campaign QA, and monthly targeting file preparation.
• Identify opportunities to improve processes, reduce manual work, and scale the Direct Mail channel more efficiently.
• Stay current on industry trends, competitor activity, consumer behaviour, and offline marketing best practices, and bring forward fresh ideas to drive growth.
• Support ad hoc Growth Marketing initiatives and special projects as needed.
• All other duties, as assigned

Sound a-peeling? Here's what we're looking for

• Bachelor’s degree in Business, Marketing, or a related field required, with BBA or BComm preferred.
• 3+ years of professional experience in growth marketing, offline marketing, direct mail, print media, CRM, lifecycle marketing, or another acquisition-focused role.
• Strong Excel or Google Sheets skills, with experience managing large data sets, campaign trackers, budgets, and reporting files.
• An ownership mindset. You take initiative, follow through, and hold yourself accountable to outcomes.
• Strong analytical skills with comfort working with acquisition and performance marketing metrics, including CAC, ROI, payback, conversion, budget tracking, and campaign efficiency.
• Exceptional project management skills, with the ability to plan, prioritize, and execute in a fast-moving environment.
• Strong attention to detail, especially when managing targeting files, creative QA, budgets, vendor timelines, and campaign execution.
• Experience collaborating with external vendors and internal stakeholders outside of Marketing.
• A collaborative approach that brings energy, curiosity, and focus to the team.
• Genuine enthusiasm for HelloFresh’s mission and a hunger to grow.
• Bilingual (French) is a plus.

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• RRSP Matching - Competitive RRSP matching program offered
• Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.

Toronto, ON Pay Range$60,000—$67,000 CAD