Interactive Business Partner (Go To Market)

Job Description

Tata Consultancy Services (TCS) is an equal opportunity employer and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation to create a workforce that reflects the societies we operate in.

We are looking for a hands‑on TCS Interactive Partner to join our Customer Success team leading engagements in TSS (Technology Software Services). The Interactive Partner works with TCS Client partners focusing on interactive goals for named clients in BFSI, primarily stakeholders: CMO and directives. KPIs include customer success measured through revenue growth and service portfolio expansion, configuring and orchestrating interactive offerings to help customers achieve business goals.

Responsibilities / Expectations

• Client relationship management: As primary point of contact, maintain and nurture client relationships, understand needs, and ensure satisfaction; advise CMOs, CDOs, and Digital Interactive stakeholders on strategy encompassing customer experience, digital marketing, e‑Commerce, and self‑services.
• Develop marketing and advertising strategies aligning with client objectives and target audience.
• Coordinate with service leads to own narrative and outcomes for customers.
• Work cross‑functionally with client marketing, engineering, and product teams to analyze data, identify trends, implement optimizations, and define strategic initiatives.
• Act as customer champion and push for excellence from everyone.
• Participate in analyst briefings to support TCS Interactive market leadership ambitions.
• Own and champion programs, develop relationships with stakeholders, bring systematic approach; oversee entire project life cycle from conception to execution and evaluation, ensuring on‑time, on‑budget delivery.
• Demonstrate knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation.
• Work at client site as required.
• Lead business development team to build sales pipeline and be measured by sales performance and revenue growth against a target.
• Drive One TCS mindset across multiple internal and external stakeholders.
• Create, own, and share knowledge on best practice, ways of working, and delivery learning across peers internally.

Desired Competencies

• Experience in digital marketing, digital design, and proposition development in industry or leading consultancy or creative agency focused on brand, experience, and transformation.
• Proven track record working with CMOs, CDOs, and CEOs.
• Experience managing agencies to deliver high‑performing digital content in line with strategy, compliant with web and brand guidelines.
• Planning, developing, executing, and evaluating integrated campaigns designed to drive consumer engagement and more value (sales, retention, etc).
• Effective influence of wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
• Understanding of strategic drivers behind marketing transformation programs and confidence to provide opinions that may conflict with client view.
• Experience with change management, agile, lean, six sigma, or Design Thinking is an advantage.
• Excellent written and verbal communication and presentation skills at all business levels.
• Experience in creating business cases for brand transformation initiatives.
• Experience leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems).

Qualifications

• Preferred Master’s; bachelor’s acceptable with 10+ years of experience in sales, presales, and marketing.
• Excellent verbal and written communication skills.
• Knowledge of how to develop brand identities through multi‑channel marketing.
• Comfort interacting with high‑profile clients and industry professionals.
• Professional business skills: negotiation, project management, and leadership.

TCS does not use artificial intelligence tools for candidate screening or evaluation. This post is for a current vacancy.

Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodation during the recruitment and selection process, please inform Human Resources.

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