Lead, Digital Marketing

At CI we see a great place to work as one that is a safe place for everyone to have a voice where people are empowered to take ownership over meaningful work where there is an opportunity to grow through stretching themselves where they can work on innovative products and projects and where employees are supported and engaged in doing so.

We are currently seeking a Lead Digital Marketing to join our Digital Marketing this role the successful candidate will report into the Senior Manager Digital Marketing and will work within the marketing group on the strategic development and execution of integrated digital marketing initiatives. This includes providing strategic management of and oversight for assigned projects and initiatives related to websites email marketing campaigns social media webinars and other digital initiatives.

WHAT YOU WILL DO

• Receive and review digital marketing requests validating scope objectives and business requirements with stakeholders including legal and compliance departments and external vendors.
• Support email social media and webinar campaign planning development and execution including reviewing content against brand guidelines industry best practices and evolving A/B testing insights.
• Regularly monitor website content for accuracy facilitating update requests to ensure content and resources are kept up to date and compliant with industry regulations and ensure its SEO-optimized.
• Support intranet development facilitate content updates and drive user experience.
• Collaborate with various business units in support of all their digital marketing requirements owning and managing committed deliverables through our workflow platforms.
• Identify and develop opportunities to improve internal processes and customer experiences across all digital channels personalizing journeys and leveraging data-driven insights to achieve targeted goals.
• Establish relationships with sales compliance and other key internal and external stakeholders.

WHAT YOU WILL BRING

Experience

• 4 years of full-time work experience in marketing (agency or client side) with a strong focus on integrated campaigns across email web social media and webinars
• Proven experience leading and managing digital marketing initiatives from intake through execution including scope definition timelines and stakeholder alignment
• Working knowledge of SEO best practices including content strategy and performance measurement to improve organic visibility and traffic is an asset.
• Demonstrated ability to collaborate crossfunctionally with marketing sales legal compliance and external vendors
• Experience working within regulated industries (e.g. financial services healthcare or similar) is an asset
• Proficiency with digital marketing platforms CMS tools email marketing systems and workflow/project management tools is an asset
• Excellent communication organizational and stakeholdermanagement skills
• Combines marketing rigor with enthusiasm approaching work with both analytical discipline and a strong passion for digital marketing excellence.

Education/Training

• Bachelors degree in Marketing Communications Business or a related field

This role follows our inoffice work model and requires employees to be onsite four days per week to support collaboration and business needs.

Thisopportunity is for an existing vacancy with the company. Theanticipatedbase salary range for this position is$55000to$95000. Exactsalary dependson several factors such as experience skills education and budget. Salary range may vary basedon geographic location. In addition tobase salary this position is eligible for participation in abonuspro addition The Companyoffers a varietyof benefits toeligible employees including health insurance coverage wellness programs life and disability insurance retirement savings plans paid leave programs education-related programs paid holidays and vacation time and manyothers. Manyof these benefits are subsidizedor fully paid for by the company.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965 we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition a desire to commit to a curious mindset for continuous learning and a willingness to go the extra mile thrive at CI.

A Supportive Environment for Success

We offer an in-office environment competitive benefits and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Topup program
• Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements we encourage you to apply to investigate the opportunity further.

Please submit your resume in confidence by clicking Apply. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (CI) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities require this posting in an additional format or require accommodation at any stage of the recruitment process please contact us or call ext. 4747.

Employment Type : Full-Time
Experience: years
Vacancy: 1