Job Description
Job Title: Marketing Specialist
Location: Brampton ON
Victaulic founded in 1919 revolutionized pipe assembly with the invention of the Victory Joint. Today its a global leader in grooved mechanical pipe joining and flow control solutions. With over 4000 patents and operations in 140 countries Victaulic serves various industries including commercial construction fire protection industrial construction maritime mining oil gas chemical power generation and water/wastewater. The company offers a wide range of products solutions and services including couplings valves fittings and engineering design support. Notable projects include the Hoover Dam World Trade Center Complex Eiffel Tower Shanghai Tower CN Tower and Vancouver Convention Centre. With 5500 employees and 700 sales reps. Victaulic continues to innovate and exceed customer expectations worldwide. For more information visit .
Position Overview
The Marketing Specialist will be responsible for developing and executing integrated marketing communications programs across Canada supporting industries such as commercial building and data center construction fire protection and mining. This role will focus on strengthening brand affinity with both new and existing customers supporting customer retention and ensuring a consistent brand experience across all touchpoints.
Working closely with regional sales leadership and the global marketing organization the Marketing Specialist will support market growth initiatives while maintaining brand integrity and customer experience excellence.
Key Responsibilities
Regional Marketing Execution
- Act as the marketing subject matter expert for the Canadian market managing daytoday regional marketing activities in close partnership with sales and regional marketing teams.
- Execute strategic marketing plans aligned with business objectives in collaboration with sales leadership.
- Support the development of marketspecific marketing tools and materials from concept through completion.
- Ensure a consistent positive customer experience across all marketing touchpoints.
- Manage project timelines ensuring timely execution while adhering to all corporate brand standards and guidelines.
- Liaise with digital operations and market marketing teams to fulfill content requests and support key stakeholders.
- Respond to local sales requests to strengthen brand presence throughout the customer journey and enhance sales effectiveness.
Integrated Marketing & Campaign Support
- Partner with the corporate marketing team (Easton PA) and local sales to execute integrated marketing communications programs including advertising public relations trade shows social media direct mail campaigns literature and special events.
- Participate in field visits and project site meetings as needed to gain insight into customer needs industry challenges and sales requirements.
Vendor & Stakeholder Management
- Coordinate and provide tactical oversight of external vendors including graphic designers PR agencies photographers videographers tradeshow vendors and other service providers.
- Drive strong crossfunctional collaboration with internal teams such as Product Management Sales Engineering Customer Care HR and other stakeholders to support product and market initiatives across the global organization.
Qualifications
- University degree or college diploma in Marketing Communications or a related field preferred.
- Strong written and verbal communication skills.
- Minimum of five (5) years of experience preferred with a strong emphasis on event management and social media campaigns; experience within global organizations is an asset.
- Strong criticalthinking and creative abilities with a willingness to take on additional responsibilities and grow within the role.
- Proactive solutionsdriven mindset with a strong focus on results.
- Collaborative and positive teamoriented approach with strong interpersonal skills.
- Ability to understand translate and effectively market industrial technologies.
- Strong digital proficiency including MS Office and handson experience with modern digital tools and social media platforms.
- Ability to translate technical concepts into clear customerfocused sales messaging.
- Strong organizational project management and scheduling skills.
- Ability to meet deadlines manage budgets and work effectively in a team environment.
- Comfortable working independently when required and collaborating across regions and time zones as part of a global team.
- Willingness and ability to travel as needed.
- French language skills are considered an asset.
Salary: $70 - 90k (based on experience)
Victaulic is proud to be an Equal Opportunity Employer welcoming applicants without discrimination based on age race colour national origin citizenship religion creed gender sexual orientation marital status disability veteran status or any other protected status. Join us in creating an inclusive workplace that values the unique contributions of individuals from all backgrounds.
Victaulic is committed to providing equitable opportunities to all applicants and welcome applications from all qualified persons. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require an accommodation please notify us at and we will work with you to meet your needs.
AIassisted tools may be used to support the review of applications as part of the hiring process.
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Required Experience:
IC
Employment Type : Full-Time
Experience: years
Vacancy: 1