Senior Manager, SEM & SEO Strategy

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

TheSenior Manager,SEO & SEM Performanceisresponsible fordrivingdigitalacquisitionofPC Financial credit&banking productsthroughcutting edgesearchcampaigns that are powered by data, scaled efficiently through rigorousexperimentationand are centered around the customer.You willleverageyour effectivestorytelling skills toshowcasethe value ofthe search journeyin driving business results.You will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy& team, designed to fundamentallydeliveracquisitiongrowthfor the business.

Whatyou’lldo:

• Lead theteam responsible for thedevelopmentand executionofSEM, and Paid AIstrategies and initiatives that driveconversion and acquisition(quality resultsat acceleratedvolumes and efficient costs).Two SEM specialists, and one Manager of SEO.

• Build data-driven and customer focused plans acrossPaidSearch,PerformanceMaxand content opportunities for organic visibility.

• Be a thought leader inPaid Search & Organic (traditional SERP &AI)strategiesand effectively influence these ideas tobusiness stakeholders to gain confidence and alignment.

• Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews.

• Collaborate withDigital Platforms ontechnical SEO implementation.

• Collaborate withthe Acquisition Targeting teamtoidentifyopportunities toleveragefirst-partydata for targeting and measurement.

• Define, measure and report on KPIs that holdSEMinvestments accountable to desired business outcomes, including theCost Per Activation & ROI.

• Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.

• Report on the effectiveness ofSEMinvestmentsto senior stakeholders duringweekly,monthly, and quarterlybusiness reviews.

• Partner withcross functionalacquisition strategyteams to plan acquisition targets.

• Streamline processes to maximize time spent on value-added planning and optimization.

• Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals.

What you bring:

• Post-secondary degree/diploma in a related field(Business, Marketing, Advertising)

• Experience in Financial Services(Credit Card and Deposit Acquisition) isa strong asset.

• 7+yearsof experience inSEM & SEOand execution including 2-3 years of experience managing a team of digital media practitioners.

• Demonstrated ability to meet and exceed KPIs.

• Familiar withorganic monitoring tools such as Screaming Frog,SEMRush, Google Search Console, Google Analytics, and Webmaster Tools.

• Demonstrated working knowledge ofbuying platforms like SA360, Google Ads, and MicrosoftAds.

• A strong grasp of the agilemethodologyis an assetbut notrequired.

• An analytical thinker withtheability toturn datainto actionable insightsand effective paid media strategies.

• A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders.

• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data,tounlock value for thebusiness & theenterprise.

• Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision.

• Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent).

• Excellentprioritymanagement skillsdemonstratedwith both stakeholder partners &mediaspecialists

• Possess a passion for thesearchecosystem,acuriosity to keeplearning,and a deep understanding ofemergingtrends in AI and measurement tools.