Media Relations Consultant

The Media Relations Consultant plays a key role in enhancing and protecting Manulife’s reputation through proactive and strategic external communications. This role, on the global communications team, supports corporate priorities by developing compelling narratives, managing media engagement and relationships, and ensuring consistent messaging across earned media channels. This individual will partner with account leads to support the company’s objectives, in addition to supporting day-to-day executional needs of the media relations team for business segments and accounts. The ideal candidate brings a client-facing and detail-oriented skillset, and thrives in a fast-paced, dynamic environment. He/she is a team player committed to service excellence, building stakeholder relationships, and upholding our values.

Position Responsibilities:

• Maintain and continuously update targeted media lists aligned to priority audiences and coverage opportunities.

• Support the development of media strategies and proactive ideas that enhance visibility and promote Manulife’s priorities.

• Draft and tailor timely media pitches by researching journalists’ beats, recent coverage, and audience interests to increase relevance and effectiveness of outreach.

• Develop high-quality briefing notes and background materials to support executive media prep and engagements.

• Assist in reputation tracking and issues management, supporting monitoring, escalation, and coordinated response efforts.

• Monitor media coverage and produce reports with clear insights and analysis to share across teams.

• Manage the distribution and publication of press releases across appropriate channels and platforms.

• Serve as a one of the firm’s media contacts, coordinating interviews and ensuring smooth, timely engagement with journalists.

• Ensure all outreach and responses reflect the latest approved messaging, while supporting the drafting of media FAQs and reactive statements as needed for timely and accurate media engagement.

• Assist with tracking and reporting on media performance metrics, including share of voice and key KPIs.

• Participate in cross-functional meetings, both internally and externally, and distill key takeaways into actionable communications inputs.

• Collaborate with North American PR agency partners to support and amplify Manulife Financial Corporation (MFC) corporate and brand narratives across earned media channels.

• Handle confidential matters and material information with care, confidentiality, and alignment to Manulife’s code of conduct, media relations and social media policies.

• Work in strong partnership with Thought Leadership team to drive integrated storytelling and fully leverage cross‑functional opportunities.

• Collaborate across Manulife’s global Communications network to contribute to, influence, and lead integrated communications plans (ICPs) that strengthen our reputation and advance strategic priorities.

• Stay up to date and informed on relevant industry trends and developments, analyzing emerging ones that pose reputational risks and opportunities for Manulife.

Required Qualifications:

• Bachelor’s degree in communications, journalism, public relations, or related field.

• 3+ years of experience (agency experience preferred / a strong plus)

• Strong relationships with business, finance, insurance, and consumer media, US and asset management media are a plus.

• Excellent writing, editing, and storytelling skills with the ability to simplify complex topics.

• Proven ability to operate calmly under pressure and manage sensitive issues.

• Strong project management skills, detail oriented, and ability to work cross-functionally in a fast paced environment.

• Prior experience in financial services and/or insurance a plus.

• Experience with Cision, Roxhill (or another journalist database), PublicRelay (or another data and analytics vendor) a plus.

• As this is a global role, expectation of some work required outside of standard working hours to accommodate time zones, with added flexibility (morning calls before 9AM ET, evening calls 8 – 9PM ET, potential for weekend work).

• Adept at relationship-building.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/をご覧ください。

マニュライフは機会均等を是とする雇用主です

マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。 当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、hr@manulife.com までご連絡をお願いします。

Referenced Salary Location

Toronto, Ontario

Working Arrangement

ハイブリッド勤務

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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