Program & Marketing Manager, Fan Access

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE) we exist to deliver the ultimate fan experience by lifting trophies spirits and communities united as one.

Were more than a workplace. We are a team of passionate people boldly building the future of sport and entertainment together. We believe in the power of play the strength of collaboration and the energy that comes from showing up with purpose.

From the ice to the pitch the hardwood to the digital arena were proud to be the driving force behind the Toronto Maple Leafs (NHL) the Toronto Raptors (NBA) Toronto FC (MLS) Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL) Raptors 905 (NBA G League) Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams and world-class entertainment to life at our iconic venues including Scotiabank Arena BMO Field Coca-Cola Coliseum Ford Performance Centre BMO Training Ground and OVO Athletic Centre. Off the field we serve up elevated dining at e11even Real Sports and our signature club spaces like Hot Stove Club ScotiaClub and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad we use the power of sport to help youth facing barriers reach their full potential. Since 2009 weve invested more than $45 million into Ontario communities -- and were just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role everyone belongs and everyone contributes to something bigger than themselves.

So if youre ready to play with purpose grow with passion and win as one wed love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed we encourage you to apply. Your unique perspective transferable skills and lived experience may be exactly what were looking for. **

Job Description

MLSE is looking for a strategic data-savvyand creativeFan Access Program & MarketingManagerto lead the development andgrowthof our Fan Access program.

Fan Accessis MLSEsdirect-to-fan engagement programthat focuses on giving fans access to experiencesthat gets themcloser to the teams they love. Itrepresentsan evolution in how we connect with our fans-unlocking deeper engagement exclusive experiences and a new level of fandom across all our teams.

This role is instrumental in driving fan retention growth and lifetime value through a compelling loyalty experience that spansbothdigital andphysicalworlds. AstheProgram & Marketing Manageryou will collaborate closely withBrand Leads Content ProductRetail Game Presentation ExperientialData & AnalyticsDesign & Developmentand other internal stakeholders to support and execute programand marketingstrategy monitor campaign performance and deliver exceptional fan experiences.

RESPONSIBILITIES

Fan EngagementStrategy & Development

• Support and evolve the vision structure and goals of Fan Access based on fan insights and MLSE business priorities.

• Drivethe program roadmapidentifyingshort- and long-term opportunities to enhance member engagement and fan loyalty.

Programand MarketingManagement

• Oversee day-to-day program operations including membership growth reward structures tiersbenefitsanddaily engagement.

• Drive the marketing strategy and positioning for Y2 of Fan Access given new growth targets and KPIs.

• Ensure seamless delivery of marketing campaignspromosandallfan communications.

• Ensure team is setup to deliver game-day fan programming and experiences working closely with other groups within the organization (eg.Game Presentation Event Experience Memberships etc.).

• Manage Fan Access Marketing Budgets tied to production creative mediagiveawaysandevent experiences.

Data-Driven Optimization

• Reviewperformance metrics fanbehaviorand segmentation data to uncover trends and optimization opportunities.

• Work withanalytics team to build and share reports tracking key KPIs (e.g. engagement retention ROI).

Fan Experience

• Act as the voice of the fan in program development and decision-making.

• Continuously improve the fan journey across digital platforms liveeventsand customer service touchpoints.

Cross-Functional Collaboration

• Work closely with Product Creative Digital and Operations teams to execute integrated campaigns and feature releases.

• Coordinate with Partnerships teams to integrate loyalty-driven activations and exclusive offers.

Innovation & Growth

• Stay informed on trends in loyalty gamification fanengagementand digital experiences.

• Recommend and help implement new features and technologies that evolve the program.

QUALIFICATIONS

• 5 years of experience in loyalty marketing CRM or customer engagement with at least 2 years in astrategic programrole.

• Strong knowledge of loyalty structures lifecyclemarketingand performancemarketing.

• Stronganalytical and project management skills with the ability to manage multiple initiatives simultaneously.

• Exceptional written and verbal communication skills.

• Passion forsportsand fan engagement.

• Experience in sports entertainmentretailor consumer-facing industries is a strong asset.

Please apply by:Tuesday June 16

Job Posting Compensation Range/Rate:

$80000 to $115000 annual base

Bonus vacation competitive benefits and many excitingperksare also included.

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At MLSE we are committed to building an equitable diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability please email . This email is only for accommodation requests. Resumes sent to this email address will not be considered.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 80000 - 115000