Regional Director, Digital Marketing

Company Description

Who We Are:

Join the team at Fairmont Banff Springs. Set in one of Western Canada’s most spectacular alpine destinations, Banff offers a unique community of hospitality enthusiasts, outdoor adventure seekers, artists, entertainers, and families alike. It's the perfect work/life combination.

Job Description

The Regional Director, Digital Marketing is responsible for leading and executing the digital marketing strategy across a defined region. This role combines strategic leadership with hands-on oversight of campaigns, performance marketing, brand presence, and digital customer experience. The ideal candidate brings strong analytical thinking, team leadership, and a deep understanding of market dynamics.

Job Duties Include:

Strategic Leadership

• Develop and implement a comprehensive regional digital marketing strategy aligned with global objectives
• Identify growth opportunities through market trends, customer insights, and competitive analysis
• Collaborate with global and cross-functional teams to ensure brand consistency and campaign alignment

Campaign & Channel Management

• Oversee multi-channel digital campaigns including paid media, SEO/SEM, email, social media, and content marketing
• Optimize marketing funnels to improve acquisition, conversion, and retention
• Ensure localization of campaigns to reflect regional audience preferences

Performance & Analytics

• Define KPIs and track campaign performance using analytics tools
• Translate data into actionable insights and continuously optimize marketing efforts
• Manage regional marketing budgets and allocate resources effectively for maximum ROI

Team Leadership

• Lead, mentor, and develop a team of digital marketing professionals
• Foster a high-performance culture focused on innovation, collaboration and accountability
• Partner with external agencies and vendors as needed

Customer Experience & Innovation

• Enhance digital customer journeys across web, mobile, and emerging platforms
• Champion experimentation and adoption of new tools, technologies, and marketing approaches
• Ensure compliance with regional data privacy and digital regulations

Qualifications

Your Skills & Qualifications:

• Extensive experience in digital marketing, with a proven track record of delivering strong results and a minimum of 5+ years of experience.
• Significant leadership experience driving high performance teams
• Proven track record of driving growth through digital channels at a regional or multi-market level
• Strong expertise in performance marketing, analytics, CRM, and marketing automation platforms
• Experience managing budgets and cross-functional teams
• Excellent communication, leadership, and stakeholder management skills
• Hospitality or Tourism background preferred but not required

Key Competencies

• Strategic thinking with executional excellence
• Data-driven decision-making
• Leadership and team development
• Adaptability in fast-paced, evolving environments
• Strong understanding of regional cultural and market nuances

Success Metrics

• Growth in regional digital revenue and pipeline
• Improvement in key performance metrics (CTR, conversion rates, ROI)
• Successful execution of integrated campaigns
• Team engagement and performance

Additional Information

Job Perks & Benefits:

• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics, Fertility Drugs and Gender Affirmation for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses
• Subsidized staff accommodation provided on-site for full time status employees for 1 month, off-site accommodation is available for you to rent downtown based on availability
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $8/meal)

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.