Director Marketing Technology

Our client in the non-profit sector is seeking a Director, Marketing Technology & Experience to lead the strategy, evolution, and optimization of their digital fundraising and supporter engagement ecosystem.

This role owns the end-to-end CRM and marketing technology landscape, driving personalization, automation, and data-driven engagement across donor journeys while enabling fundraising growth and operational effectiveness.

Responsibilities

• Define and lead the multi-year strategy and roadmap for marketing technology, personalization, and digital engagement capabilities.
• Own the end-to-end CRM and marketing ecosystem, including Salesforce Nonprofit Cloud, Salesforce Marketing Cloud, Raiser’s Edge NXT, and Engaging Networks.
• Define target-state architecture and operating models across CRM, marketing automation, and digital engagement platforms, ensuring seamless integration and scalability.
• Drive alignment between CRM, marketing platforms, and digital channels to enable segmentation, personalization, and campaign execution at scale.
• Partner with fundraising teams to enable digital campaigns through automated journeys, email programs, and personalized engagement strategies.
• Design and optimize end-to-end donor journeys across acquisition, engagement, retention, and reactivation.
• Establish performance measurement frameworks and leverage data and insights to continuously optimize campaign performance and supporter experience.
• Oversee the operation, governance, and continuous improvement of digital platforms, including CRM, marketing automation, website infrastructure, and fundraising systems.
• Ensure reliable data flow, integration, and synchronization across CRM, marketing platforms, and reporting environments.
• Lead platform governance including configuration standards, QA practices, release management, and performance monitoring.
• Oversee website and digital experience optimization, including SEO, performance, accessibility, and conversion rate improvements.
• Manage relationships with external vendors and technology partners supporting digital platforms, website delivery, and campaign execution.
• Collaborate with Data & Insights teams to ensure alignment between digital platforms, donor data, segmentation strategies, and reporting capabilities.
• Drive adoption and change management across fundraising and operational teams to maximize platform utilization and business value.
• Lead and develop the Marketing Technology team, fostering a culture of delivery excellence, innovation, and continuous improvement.

Requirements

• 8–10+ years of experience leading marketing technology, digital platforms, or CRM-driven engagement ecosystems.
• Strong experience with CRM and marketing automation platforms such as Salesforce, Salesforce Marketing Cloud, Engaging Networks, or similar.
• Experience owning or contributing to CRM ecosystem strategy, ideally including transition from legacy platforms such as Raiser’s Edge to modern cloud-based solutions.
• Proven experience enabling digital fundraising, donor engagement, and marketing campaign execution through technology platforms.
• Strong understanding of segmentation, personalization, automation, and digital campaign optimization.
• Experience overseeing platform integrations, data flows, and alignment with analytics/reporting tools.
• Experience leading website platforms, CMS environments (e.g., Drupal, Optimizely), and digital experience optimization is an asset.
• Experience managing vendors, agencies, and technology partners.
• Proven leadership experience managing and developing high-performing teams.
• Strong stakeholder management and communication skills, with the ability to translate business strategy into technology execution.
• Experience in nonprofit, fundraising, or mission-driven organizations is considered an asset.

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