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Maple
Strategic Marketing Insights Manager at MapleMaple • Toronto, ON, Canada
Strategic Marketing Insights Manager at Maple

Strategic Marketing Insights Manager at Maple

Maple • Toronto, ON, Canada
30+ days ago
Job type
  • Full-time
Job description
Join Maple as a Strategic Marketing Insights Manager, where you will enhance marketing performance through analytical insights. Focus on establishing effective measurement systems across the organization. This position is ideal for experienced professionals with a strong background in marketing analytics and data science. You will play a pivotal role in advancing Maple's strategic insights initiatives while optimizing reporting frameworks. Your influence in shaping marketing strategies through clear, actionable narratives will be crucial. Key Responsibilities: • Lead the development of marketing attribution models • Support data-driven recommendations for planning cycles • Design experimentation frameworks for testing hypotheses • Implement scalable systems for performance reporting • Manage integration of AI technologies into insights generation Requirements: • 7+ years in marketing analytics and data science • Experience in marketing mix modeling and performance analysis • Ability to present complex insights to senior stakeholders • Familiarity with BI tools such as Looker or SQL • Strong grasp of full-funnel digital marketing strategies Amplify marketing effectiveness at Maple through your expert insights and strategic framework management. #J-18808-Ljbffr
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Strategic Marketing Insights Manager at Maple • Toronto, ON, Canada

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