Go To Market Enablement Director

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.

As CaptivateIQ scales its products, personas, and go-to-market motions, we are looking for a leader to define and execute an enablement strategy that drives consistent, effective go-to-market execution across our revenue organization. This role will partner closely with GTM teams, product, product marketing, and operations to translate product, messaging, and competitive positioning into a cohesive, scalable enablement operating model.

While this is a Director-level role in scope and impact, requiring strong strategic thinking, cross-functional influence, and full ownership of enablement strategy and roadmap, note that it is a high-powered individual contributor role: success comes from hands‑on ownership, system-building, and execution. By owning onboarding, launch readiness, continuous learning, and measurement, this role ensures our GTM teams have the knowledge, tools, and frameworks they need to succeed—accelerating ramp, driving adoption, and improving execution quality and revenue outcomes across motions.

Responsibilities

• Strategy & Ownership: Serve as the central owner accountable for adoption, consistency, and effectiveness of GTM execution.
• Field Alignment: Coordinate across sales and CSM leadership teams to set and own the end‑to‑end GTM enablement strategy, calendar, and measurement.
• Monitoring Impact: Define and measure success metrics tied to ramp time, productivity, pipeline impact, win rate, and messaging adoption.
• Product Marketing Partnership: Build monthly and quarterly plans aligned to the narrative and product roadmap, focusing on positioning and competitive differentiation.
• Onboarding & Readiness: Lead cross‑functional launch readiness for major updates and design onboarding programs that reduce ramp time across roles.
• Continuous Enablement: Assess program effectiveness through data and tools like Gong, delivering booster shots to address immediate opportunities.
• Field Engagement: Serve as a rallying cry for the sales team, bringing creativity to sessions that field teams can’t wait to attend.

Requirements

• B2B SaaS Enablement Expertise: 10+ years of experience building and scaling go‑to‑market enablement within high‑growth enterprise B2B SaaS organizations, with a proven track record of driving measurable behavior change in the field.
• Prior Field Experience: Background as a successful seller or customer‑facing value driver (e.g., AE, SE, or CSM) who has successfully carried a quota or owned customer outcomes.
• Strategic Activation: Proven ability to translate product strategy, messaging, and competitive positioning into high‑impact, measurable enablement outcomes tied to productivity and adoption.
• Cross‑functional Influence: Strong cross‑functional leadership skills with the ability to align and drive execution across Product, Product Marketing, Sales, Customer Success, and Revenue Operations.
• Complex Program Management: Demonstrated experience managing multi‑functional enablement priorities, calendars, and stakeholders in fast‑moving environments.
• Exceptional Storytelling: High‑level coaching and presentation skills, with the ability to engage, influence, and motivate GTM teams at scale.
• Data & AI‑Driven: Outcomes‑obsessed owner who uses qualitative and quantitative signals to monitor effectiveness; excitement for leveraging AI‑powered tools to enhance strategy and reinforcement.

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
• Annual Stipends: Dedicated funds for your professional development and caretaking needs.
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
• Retirement Savings (US‑Only): A 401(k) plan to help you invest in and secure your future.
• Premium Tools: The latest Apple hardware to empower you to do your best work.
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.

Compensation

$190,000 - $250,000 a year. The OTE range represents the minimum and maximum for this position across North America. For candidates in Canada, the range is $258,000–$300,000 CAD. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package.

CaptivateIQ participates in E-Verify, a web‑based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States.

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