Marketing & Social Media Coordinator | Full Time | SIlver Hotel Group

Join the Silver Hotel Group Family

At Silver Hotel Group, we believe hospitality starts with people. That includes you. We’re a fast-growing, fun-loving, family-owned hotel management company that never forgets our roots. Our culture is built on passion, integrity, and the simple truth that YOU MATTER. Whether you're a guest, a team member, a partner, or part of the community, you're part of our story.

We’re looking for a Marketing & Social Media Coordinator to join our team who is ready to roll up their sleeves, lead with heart, and help us build something exceptional.

Why You’ll Love Working With Us

We don’t just talk about culture, we live it! Here’s what you can expect when you join our team:

• A people-first environment where respect, appreciation, and fun are part of the everyday
• A chance to work with passionate, like-minded team members
• Opportunities to grow, lead, and make a real impact in a fast-paced, global-facing industry
• Annual Scholarship Opportunities (for you and your children)
• Annual Wellness Credits
• Donation Matching Program
• Volunteer Hour Rewards
• Team Member Referral Program
• Leadership Development
• Team Building Events
• Culture of Recognition
• Hotel Stay Discounts

Your Role

The Marketing & Social Media Coordinator plays a key role in bringing each hotel’s brand story to life through engaging digital content and coordinated marketing initiatives. This position is responsible for the planning, creation, and execution of visual and written content across multiple hotel and food & beverage portfolios, working closely with the Marketing team, photographers, and on-property teams. From leading content shoots and managing social media calendars to driving community engagement and supporting paid social strategies, this role ensures a consistent and compelling online presence.

Reporting to the Marketing Manager, the Marketing & Social Media Coordinator is primarily responsible for:

• Creating visual content for Union Hotel, The Anndore House, Pantages Hotel, Hotel Victoria and The Westley Hotel every month in collaboration with Marketing Manager, 3rd party photographers and hotel and food and beverage team members, and assisting with caption copywriting for social media posts
• Creating visual content for Radisson Blu every month in collaboration with Senior Marketing Manager
• Planning and executing content plans at all ancillary hotels, including quarterly content shoots at GTA properties and annual content shoots at properties outside the GTA
• Scheduling social media content for all hotels using social media scheduling software (ie. Sprout or Agorapulse)
• Responsible for community management on all hotel and restaurant accounts
• Posting daily stories to Instagram and TikTok for Union Hotel, The Anndore House, Pantages Hotel, Hotel Victoria, The Westley Hotel and their respective food and beverage outlets
• Supporting social media ads strategy and recommending high performing content to boost through Meta Business Suite / Facebook Ads Manager
• Writing monthly blog articles to support SEO for hotels with vanity websites
• Monitoring online reviews and escalates to property teams as needed

In addition to the core job responsibilities, the Marketing & Social Media Coordinator will illustrate the ability and passion to:

• Live the corporate culture, personifying it in daily interactions with both guests and team members.
• Be an engaging team member who is highly inclusive, inspiring, and able to relate to all levels.
• Participate in a fun and supportive working environment where team members aspire to do what is right and are given the empowerment to execute.

What You Bring to the Table

• Bachelor’s degree in Marketing, Communications or a related field
• 1-2 years of marketing experience
• Experience creating and editing content for social media
• Proven success driving KPIs pertaining to social media growth and digital advertising
• Experience working with cross-functional teams to plan and execute photo and video shoots
• Strong knowledge of current digital trends and the ability to quickly adapt to a fast-changing digital landscape
• Strong communication skills, adaptable while working in a fast-paced environment

Let’s Build Something Exceptional

If you’re passionate about people and driven to create exceptional experiences, we want to meet you. At Silver Hotel Group, we don’t just build hotels. We build memories, careers, and a culture where everyone belongs.

This posting is for an existing vacancy

About Us

Silver Hotel Group (SHG) is a family-owned Canadian hotel investment, development, and management company. Our portfolio includes hotels in Canada and the U.S., and ranges from internationally branded full and select service hotels to independent and boutique hotels.

At SHG, our culture is fundamental to our success. Each empowered team member strives to exhibit passion, creativity, and fun every day. Together, we are dedicated to delivering exceptional experiences by living our core values as our road map: Accountability, Teamwork, Leadership, Diversity, Integrity, Giving, Fun, Recognition.

As we continue to grow, our mantra “You Matter” resonates with our 600+ team members in how we do business, which will continue to enhance engagement and retention.

Today, we look for new team members who demonstrate both aptitude and the passion to embrace and contribute to our Culture.

Help us build something exceptional!

The Silver Hotel Group believes in outstanding hospitality and takes seriously its obligations under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005. We are committed to respecting the independence and dignity of all persons by providing a barrier-free environment for all guests, colleagues, and job applicants. Accommodations are available upon request for all applicants with a disability throughout the recruitment process.

The Silver Hotel Group is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status or any other characteristics protected by law.