Job Description: Social Media Specialist
WELL Health Diagnostic Centres is looking for a Social Media Specialist to join our growing team. This is a temporary full-time position with a duration of 12 months.
Reporting to: Director Marketing
About WELL Health Diagnostic Centres
WELL Health Diagnostic Centres is the largest operator of independent diagnostic health facilities in Ontario. More than 15000 Ontario healthcare providers refer their patients to WELL Health Diagnostic Centres 40 accredited locations for OHIP-covered cardiology imaging womens health telehealth and sleep diagnostic services.
Why Join WELL Health Diagnostic Centres
Here are five great reasons our people choose WELL:
Accredited with Exemplary Standing Ontarios only independent diagnostic health facilities to achieve this distinction reflecting excellence in patient care safety and operational standards.
Canadas Best Managed Companies Recognized for six consecutive years for business excellence and growth.
Great Place to Work Certified Proudly certified for nine consecutive years driven by trust pride and collaboration.
Consumer Choice Award Winner Voted best Diagnostic Imaging Clinics in the GTA for six consecutive years.
Canadas Top Growing Companies Recognized by The Globe and Mail for sustained revenue growth.
Responsibilities:
Strategy & Content Development: Develop and implement social media strategies including building content calendars and aligning with brand voice.
Content Creation & Publishing: Produce engaging high-quality content (text image video) for various social media platforms.
Engagement & Community Management: Respond promptly to follower questions comments and messages to foster engagement.
Analytics & Reporting: Track analyze and report on key performance indicators (KPIs) like reach engagement and conversion rates to evaluate campaign success.
Trend Monitoring & Social Listening: Monitor social media trends best practices and online conversations to inform strategy.
Paid Social Campaigns: Create manage and optimize paid advertising campaigns on platforms such as Facebook Ads or LinkedIn Ads.
Qualifications Experience & Requirements:
Experience: 3-5 years of experience in social media marketing or digital marketing.
Platform Knowledge: Expertise in managing platforms such as Facebook Instagram Twitter/X LinkedIn and TikTok.
Skills: Exceptional copywriting creativity proficiency with social media analytics tools and content scheduling tools.
Education: Bachelors degree in marketing communications or a related field (often preferred).
Travel: Flexibility to travel to clinics to film/interview patients staff and physicians to post video content.
Common Performance Metrics (KPIs)
Engagement Rate (likes shares comments)
Follower Growth Rate
Website Click-Through Rate (CTR)
Conversion Rate
What Sets You Apart
You bring a positive professional attitude enjoy working both independently and collaboratively and treat everyone with respect dignity and kindness. Youre curious dependable and take pride in keeping things running smoothly behind the scenes.
What We Offer
Competitive compensation
Medical & dental benefits
Training and professional development support
Corporate discounts and referral bonuses
Travel opportunities with mileage and travel premiums (where applicable)
Equity Diversity & Accessibility
WELL Health Diagnostic Centres is an equal opportunity employer and welcomes applications from people with disabilities. Accommodations are available upon request throughout all stages of the recruitment process.
How to Apply
Interested candidates are invited to submit their resume on the portal or send in their resumes to
Note
This posting is for an existing vacancy within our organization.
Required Experience:
IC
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