1.Market & Consumer Intelligence: Conduct in-depth research to analyze technology trends, product development advancements, and the competitive landscape within the Canadian automotive market.
2.Customer Insight: Identify, research, and validate consumer needs, pain points, and purchasing behaviors unique to Canadian customers.
3.Strategic Product Planning: Develop and articulate a compelling product vision and roadmap for the Canadian market, aligning with the company's mid-to-long-term strategic goals.
4.Product Localization: Lead the end-to-end localization strategy for product projects. Define product specifications, including styling, feature sets, configurations, and pricing models tailored for Canadian consumers.
5.Cross-Functional Leadership: Collaborate with and influence global engineering, design, marketing, and sales teams to champion the needs of the Canadian market and ensure successful product development and launch.
6.Go-to-Market Support: Work closely with the marketing and sales teams to develop effective launch plans, sales tools, and training materials to ensure successful commercial adoption.
Qualifications & Experience
- A minimum of 5 years of product management experience, specifically within the automotive or mobility sector.
- Proven track record of conducting market research, competitive analysis, and customer discovery.
- Deep understanding of the Canadian automotive market, including
- Regulatory standards and product compliance requirements.
- Consumer preferences, buying habits, and regional adaptations.
- Competitive landscape and key differentiators of major automotive brands.
- Strong familiarity with the product planning cycles, feature sets, and business strategies employed by leading automotive OEMs.
- Excellent communication, presentation, and stakeholder management skills.
Language Requirement
Fluency in English is required. Proficiency in French is a strong asset.
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