Senior Business Development Manager - Greater Toronto Area & East Coast USA

About Citygreen

Citygreen designs and supplies the engineered systems that keep street trees alive through drought, root compaction, and urban stormwater load. Our tree vaults, structural soil systems, and stormwater solutions are specified into landscape architecture and civil engineering projects across North America, Australia, and beyond. When we get it right, trees live for decades where they otherwise wouldn't.

Landscape architecture and civil engineering are small, relationship-dense communities. Reputation compounds; so do mistakes. We take both seriously.

The Role

We're hiring a senior Business Development Manager to own a cross-border territory covering the Greater Toronto Area, broader Ontario, and the East Coast of the United States. This is a specification-selling role — your job is to get Citygreen systems written into project specifications at the landscape architecture and civil engineering studios that shape the built environment across this region.

A note on the territory up front: this is genuinely a two-market role. You'll be based in the GTA and Ontario will be your home turf, but the East Coast USA is not a sideline — it's a core part of the remit. Expect regular travel into US East Coast cities to meet with specifiers, contractors, and distribution partners. You'll work alongside our US partner business (Citygreen Systems LLC) on cross-border opportunities. If you're looking for a strictly Toronto role, this isn't it. If the idea of a cross-border territory spanning two of the most active green infrastructure markets in North America is interesting, read on.

This is not a junior territory rep role. We're looking for a commercially credible, technically fluent seller who can walk into a studio, sit across from a principal landscape architect or senior civil engineer, and have a substantive conversation about tree pit design, soil volumes, load-bearing specifications, and stormwater capture. The sales cycle runs 12–24 months from first specification conversation to booked revenue. You'll be managing a pipeline that looks very different from transactional B2B — success is measured by specs written today that convert to revenue next year.

You'll work closely with our technical team, our operations team in Australia, and our US partner business, but you'll own the territory. You'll be remote, self-managed, and on the road roughly six nights a month across both sides of the border.

What You'll Do

• Own the full BDM cycle across Ontario and East Coast USA: prospecting, first meetings, technical presentations, specification development with LA and civil studios, tender support, and close.
• Build a $2M+ qualified pipeline in year one, with 25+ active specifications across named LA and civil firms, converting into meaningful booked revenue through year two.
• Maintain active relationships with the top landscape architecture and civil engineering studios across the GTA, broader Ontario, and priority US East Coast metros.
• Run technical lunch-and-learns, site visits, and CPD sessions with specifier audiences on both sides of the border.
• Partner with contractors, distributors, and municipal clients to convert specifications into booked projects.
• Travel regularly into US East Coast markets; coordinate with Citygreen Systems LLC on cross-border opportunities and joint pursuits.
• Maintain a disciplined pipeline in CRM — leading indicators (specs opened, specs written) as well as lagging (bookings, revenue).
• Represent Citygreen at industry events — ULI Toronto, Landscape Ontario, OALA, CSLA — and at US East Coast equivalents (ASLA chapters, urban forestry and stormwater conferences).
• Feed market intelligence back to the product and marketing teams.

Requirements

Requirements

Experience

• 7+ years of B2B sales experience with at least 3 in a specification-selling, technical-product, or long-cycle role. Building products, construction materials, green infrastructure, civil products, or engineered systems backgrounds are all strong fits.
• Demonstrable track record of carrying and hitting an individual revenue number in the $1M+ range.
• Cross-border (Canada/US) sales experience, or clear evidence you can operate across both markets.
• Existing relationships with landscape architecture and/or civil engineering studios in the GTA and/or major US East Coast metros are a significant advantage.

Skills and Wiring

• You generate your own pipeline. You don't wait for marketing to feed you leads. The first thing you do on Monday morning is look at who you haven't spoken to yet this quarter.
• You own your number. When a spec falls over, you ask what you should have done differently — not why the market was unkind.
• We hire on Ideal Team Player principles: hungry, humble, and smart. All three, not two out of three. Hungry means self-driven and relentless about your work. Humble means you defer to engineers and architects on technical points without losing authority, and you take feedback without defensiveness. Smart (people-smart) means you read rooms, know when to push and when to wait, and build rapport across styles.
• Self-starter. This is a remote role with a long sales cycle and a two-country territory — you need to be someone who builds their own week without a manager doing it for them.
• Genuinely comfortable with regular travel. Roughly six nights a month on the road, split across Ontario and US East Coast cities.
• Technically fluent, or able to get there fast. You don't need to be an engineer, but you need to be credible talking about soil volumes, load ratings, and drainage.
• Comfortable with a commission-driven, performance-weighted compensation structure. If you want a salary-heavy role with a small bonus, this isn't it.
• Genuine interest in the built environment, urban trees, and sustainable infrastructure. The specifiers you'll be selling to care deeply about this — it shows when you do too.

Nice to Have

• Professional memberships with OALA, CSLA, ULI, ASLA, or Landscape Ontario.
• Prior exposure to green infrastructure, stormwater, or structural soil systems.
• Existing network with US East Coast specification studios (NYC, Boston, Philadelphia, DC metro).
• Valid passport and NEXUS / Global Entry (or willingness to obtain).

Benefits

What We Offer

• Senior-level package: base salary in the $140–150k CAD range, with on-target earnings of $195k CAD. Variable is tied to closed-won bookings with uncapped accelerators — the full structure, including ramp and profit share, is disclosed with shortlisted candidates.
• Growth By Sharing™ profit share, our company-wide program, after 3 months.
• Vehicle allowance (choice of cash allowance or company lease equivalent).
• US travel covered via company credit card — US travel is not bundled into the vehicle allowance.
• Full benefits including health allowance.
• Equipped to win: company-provided laptop, phone, phone plan, LinkedIn Sales Navigator seat, and paid professional memberships (OALA, CSLA, ULI Toronto, Landscape Ontario, and relevant US equivalents — up to $3,000/year).
• Home-office setup allowance on joining.
• Remote work with the autonomy a senior role deserves.
• A specialist business with a genuine mission. We sell products that help cities grow trees. That matters to us, and we think it should matter to you too.