Brand Marketing Director - Remote (FT)

Overview

About Comrade Digital Marketing: We are a mid-sized marketing company established in 2008 and headquartered in Chicago. We provide search marketing services, namely SEO, GEO, PPC, web design and development. We do it well!

We have an amazing team with very low turnover because we all love it here. There are many reasons why we love working here, but most importantly: we love the people we work with, we are always growing professionally, individually, and as a team, our management team is great (respectful, fair, and flexible when needed), our work is interesting, dynamic, and not mired in managerial bureaucracy, our compensation is strong, and because our team is not huge, each of us creates a real impact on our clients and everyone on the team. This is a remote position open to candidates across Canada.

About The Opportunity

We are a digital marketing agency that practices what it preaches. We run two distinct brands—one serving the legal industry and one operating as a full-service digital agency—and both need a marketing leader who can turn strategy into a steady, scalable flow of qualified leads.

This isn't a set the vision and delegate role. We need someone who combines strategic thinking with operational rigor—a hands-on director who will dig into the numbers, hold vendors and internal specialists accountable, optimize what’s working, sunset what isn’t, and build new channels that deliver measurable results. You'll own the full marketing engine across both brands and be directly responsible for pipeline growth. If you're the kind of leader who thinks in systems, communicates with clarity, and measures everything against cost-per-lead—we want to talk.

What You'll Own

• Lead Generation Strategy & Execution — Architect and manage the full lead generation engine for both company brands. You'll be responsible for driving predictable, high-quality lead volume across paid, organic, and partnership channels—and for knowing exactly what each lead costs.
• Marketing & Sales Alignment — Work hand-in-hand with the sales team to ensure marketing efforts are producing leads that convert, not just leads that look good on a dashboard. Tighten feedback loops, refine targeting, and align campaigns with revenue goals.
• Budget Stewardship — Own the marketing budget across both brands. Allocate spend based on performance data, negotiate vendor contracts, and ensure every dollar is working toward a defined return.
• Team Leadership & Talent Development — Lead, mentor, and grow a team of internal marketing specialists. Set clear expectations, run structured check-ins, and build a culture of accountability and continuous improvement. You'll also manage external vendor relationships to ensure quality and delivery.
• Performance Reporting & Optimization — Build and maintain clear reporting frameworks that track lead volume, cost-per-lead, channel performance, and campaign ROI. Use data to make decisions, present results to leadership, and continuously refine the marketing playbook.
• New Channel Development — Identify, test, and scale new marketing initiatives that expand reach and reduce acquisition costs. Stay ahead of industry trends and bring fresh ideas to the table—backed by a clear business case.

What Success Looks Like

In your first 6–12 months, here's what a strong performance trajectory looks like:

• Both brands have a unified, centralized marketing operation with clear ownership and reporting for every active channel
• Cost-per-lead targets are established for each channel and performance is tracking at or near those benchmarks
• Lead volume is trending upward month-over-month with a clear, documented path to continued growth
• The internal team is operating with structure—defined roles, regular performance reviews, and a culture of accountability
• Vendor relationships are optimized, with underperforming partnerships restructured or replaced
• Leadership has full visibility into marketing performance through consistent, data-driven reporting

Who You Are

Required:

• You bring senior-level marketing expertise with a proven record of scaling lead generation in a measurable, systematic way
• You've led brand marketing for a marketing agency or professional services firm—you understand the unique challenge of marketing a company that markets for others
• You manage through systems, not gut instinct—SOPs, dashboards, cadences, and frameworks are your natural operating tools
• You are a strong leader who builds trust through clarity, consistency, and follow-through—your team always knows where they stand
• You take extreme ownership of outcomes: when something isn't working, you diagnose it, fix it, and communicate transparently

Ideal traits:

• You're approachable and collaborative, but you don't shy away from difficult conversations or hard decisions
• You're adaptable—comfortable adjusting priorities as the business evolves without losing strategic focus
• You communicate with precision: your updates, reports, and recommendations are clear, concise, and actionable

Compensation & Benefits

• Base salary: $70,000/year
• Performance bonus: Structured bonus tied to marketing KPIs and growth milestones (details finalized during the offer stage)
• Remote-first: Work from wherever you're most productive—no office required
• Unlimited PTO: We trust you to manage your time and deliver results
• Growth opportunity: Direct partnership with executive leadership and the chance to shape the marketing function from the ground up

Tools & Platforms

• HubSpot (marketing automation & reporting)
• Google Workspace
• Additional Martech tools based on channel strategy

Ready to own the growth engine? If you lead with clarity, measure what matters, and take full ownership of outcomes—apply now.

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