Manager, Digital Marketing, Firehouse Subs, Canada

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Primary Roles and Responsibilities:

Digital Marketing & Campaign Execution:

• Maintain and manage a digital marketing and offers calendar(1P and 3P), ensuring transparency and alignment with key stakeholders while meeting sales and profitability goals.

• Create, execute, and manage consumer-first and digital marketing strategies across our website and app to drive sales, customer acquisition, and lifetime value

• Manage digital and 3P marketing projects for product launches, promotions, and calendar activations from brief to launch, ensuring flawless execution and quality assurance.

• Track and report campaign effectiveness and ROI of all digital offers to inform future promotions.

• Oversee digital marketing campaign execution, identifying and resolving any issues to improve processes and ensure success.

• Partner with US digital team and manage 3P vendor relationships to ensure proper configuration of offers.

Marketing Analytics:

• Analyze topline (sales and traffic) and profit results in addition to sales inputs across our restaurant base to identify business drivers and opportunities

• Calculate ROI and analyze sales impact of marketing initiatives to inform future marketing strategies

• Track franchisee performance using topline sales, product mix, channel mix, pricing trends and other insights to address superior or declining performance and inform field initiatives

• Create strategic marketing reports and business cases using product mix and consumer insight data to contribute to marketing strategy.

Qualifications:

• Bachelor’s degree in Business, Marketing, Finance or related field.

• 3-5 years of work experience in QSR, CPG, Retail, or related field.

• Advanced Excel and PowerPoint skills.

• Experience using tools such as SAP Business Objects or SQL queries to extract and manipulate data is preferred

• Experience working with Data Visualization Software such as Tableau is preferred

Base salary range of $100,000 – $110,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.

This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan.

This posting is for an existing vacancy.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.