Director of Distribution - Canada

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

About This Opportunity

This is a foundational role supporting the growth of Samyang Canada, playing a key part in expanding our presence in the Canadian market. While this position is posted on the Samyang America careers page, the selected candidate will be employed by the Canadian entity and subject to applicable Canadian employment laws and benefits.

Location & Work Model

Candidates must currently reside in the Greater Toronto Area. This role will begin remotely and transition to a hybrid work model once our Toronto office opens.

Position Summary

We are looking for a Director of Distribution who will serve as the central leader responsible for building, professionalizing, and optimizing Samyang Canada’s indirect sales ecosystem. This includes distributors, brokers and potential new routes to market. The role is critical given Samyang’s focus on distributor-led execution across ethnic and emerging channels. The ideal candidate will develop scalable systems, strengthen partner performance, and expand distribution into new, high‑potential routes to market. They must combine commercial acumen, strong field execution capability, and deep distributor/broker expertise to drive sustainable, scalable growth.

Key Responsibilities

• Manage and optimize performance across existing distributors, ensuring strong alignment, accountability, and execution.
• Identify, evaluate, and onboard new distribution partners and routes to market to expand within mainstream and emerging channels.
• Own potential broker relationships and set execution standards to ensure consistency across regions and customers.
• Develop and roll out trade plans, incentives, promotions, and field execution programs through distributor and broker networks.
• Lead new business development initiatives leveraging indirect channels to unlock incremental revenue.
• Build scalable processes, reporting frameworks, and performance management systems to professionalize Samyang’s Canadian route-to-market structure.

Requirements

• 10+ years of experience in Distribution management, National Account management, or sales operations management
• Deep experience working with ethnic distributors in Canada.
• Familiarity with the SAMYANG brand or similar ethnic food brands
• Strong understanding of distributor and broker economics, incentives, and operating models.
• Hands‑on, field‑oriented, and commercially pragmatic approach to execution.
• Proven ability to manage multiple partners and deliver results in fast‑paced environments.
• Willingness to travel within the territory as needed (40-50%).

Preferred

• Familiarity growing brands within emerging and ethnic food channels.
• Strong negotiation, relationship management, and communication skills.
• Ability to build structure within fragmented ecosystems and improve execution consistency.
• Highly collaborative with the ability to influence cross‑functionally.
• Strong problem‑solving skills and a proactive mindset.
• Experience managing teams

The base salary for this position is between CAD $108,480 and $162,720 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location.

Equal Employment Opportunity Employer

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.

How We Hire

At Samyang, we embrace innovation not only in our products but also in how we work. As part of our commitment to transparency and efficiency, we may use AI-powered tools to support aspects of our recruitment process. While AI helps us streamline processes and better connect with candidates, all final decisions regarding hiring are made by our talent acquisition and hiring teams.

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