Corporate Sales & Events Manager

About Sweat and Tonic

Sweat, recover, connect: Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading fitness and wellness hub, offering the widest collection of group fitness classes in Canada. From complimentary full-service amenities and an unparalleled range of yoga, Pilates, HIIT, indoor cycling, HYROX, and Lagree Megaformer classes powered by top-of-the-line fitness equipment, custom-programmed lighting, immersive projection screens and state-of-the-art sound systems, to premium spa, recovery and high-tech biohacking amenities - every aspect of S&T has been designed to deliver a best-in-class experience with a hospitality approach. With premium spa facilities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, S&T has innovated and expanded state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In spring 2023, S&T opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and opened its second location in Toronto at The Well in December 2023. S&T expanded the brand in June 2025 with a new concept studio, Reformd - the world’s largest-capacity Lagree studio, and will be bringing a fourth location in Toronto’s prestigious Yorkville neighbourhood in 2026. S&T was the recipient of the 2023 Mariana Tek Lasting Community Award, 2023 ClassPass Best Studio Award, and the Mariana Tek Best of Boutique Fitness Awards for 2024 and 2025, recognizing the highest studio attendance and commitment to innovation and excellence.

About the role:

The Corporate Sales & Events Manager will own the strategy, growth, and execution of S&T’s corporate membership, group sales, and loyalty initiatives. This role is responsible for driving new B2B revenue by building relationships with businesses, hotels, and corporate partners, while also managing and optimizing the existing corporate program.

This is a revenue-focused role requiring strong sales instincts, business acumen, relationship-building skills, and operational discipline. You will identify opportunities, close deals, manage contracts, audit performance, and ensure long-term retention and expansion of corporate accounts. The individual is results-driven, proficient with numbers, organized, data and detail-oriented, and self-motivated, with a passion for producing high quality results and creating exceptional guest experiences. As a representative of the brand, the individual will be responsible for building and maintaining a strong and positive reputation for the company among internal and external stakeholders.

About you:

• 3+ years of professional experience in sales, business development, hospitality, or related field
• Bachelor’s degree in hospitality, marketing, or related field preferred
• Excellent negotiation and relationship-building skills, with a proven track record of developing and maintaining successful partnerships
• A passion for creating exceptional guest experiences, problem-solving, and a mentality of high-accountability and ownership
• Strong organizational and time management skills, with the ability to adapt quickly, manage multiple projects simultaneously and deliver on deadlines
• Knowledge and passion for the fitness and wellness industry, with a keen understanding of current trends and consumer behaviour in the luxury market
• Exceptional communication and presentation skills, including written communication, with the ability to convey ideas and proposals clearly, concisely, and persuasively
• Creative, strategic thinker who can innovate and drive new business opportunities
• Detail-oriented and highly organized, ability to uphold the highest brand communication and visual standards
• Proficient in Microsoft Office suite including PowerPoint and Excel, Adobe Acrobat, CRM systems, project management software, and event management tools
• An analytical mindset with ability to use quantitative data in decision-making
• Able to manage time effectively and be available for events or stakeholder meetings outside of regular working hours, including early mornings, evenings, and weekends when required

Key responsibilities:

Corporate revenue growth

• Develop and execute a strategy to grow S&T’s corporate event, membership and group sales programs
• Identify, prospect, and secure partnerships with businesses including but not limited to commercial and residential developments, retailers, law firms, tech companies, financial institutions, hotels, and other corporate partners for both membership sales and private / corporate event sales
• Create and deliver tailored proposals and pricing packages aligned to organizational needs from group sales packages to private and corporate events onsite
• Own the full sales cycle from outreach to close

Program ownership & optimization

• Audit and optimize the current corporate membership program
• Analyze participation rates, usage data, and retention metrics to improve performance
• Identify upsell and expansion opportunities within existing accounts
• Ensure corporate agreements are structured for profitability and scalability
• Maintain accurate CRM pipelines, forecasts, and reporting

Relationship management

• Serve as primary point of contact for corporate partners
• Build long-term relationships with key stakeholders including HR teams, wellness coordinators, concierge teams, and executive assistants
• Develop, nurture, and manage client relationships to support business development and the corporate program at S&T, including corporate memberships, private space rentals and event bookings
• Conduct regular account reviews and performance check-ins
• Support partner onboarding and internal communication rollouts

Hotel & hospitality partnerships

• Develop partnerships with luxury hotels and hospitality groups to position S&T as the preferred wellness destination for guests
• Build concierge-level relationships to drive recurring bookings

Event sales & management

• Plan, manage, and own the programming, logistics, and execution of all corporate / private events at the highest brand standards, including but not limited to: private classes and event bookings, external sponsorship and industry events, and internal team events
• Own the private events strategy and annual calendar, including seasonal promotions
• Optimize event packages, pricing, and upselling opportunities to maximize value for the client and revenue for the business
• Track sales activity, conversion rates, revenue forecasts, and pipeline performance
• Maintain accurate CRM and event management system records

Cross-functional collaboration

• Partner with Marketing, Partnerships and Events teams to create corporate-facing materials and campaigns
• Collaborate with Fitness, Operations and Events teams to deliver seamless corporate experiences

Compensation & benefits:

• $70,000 - $90,000 base salary plus commission; $130,000 OTE
• 3 weeks of annual vacation
• Extended health benefits
• Unlimited membership for you and a loved one
• 40% off S&T Shop
• 20% off Tonic Bar
• Access to discounts at up to 5,000 retailers across Canada
• Employee Assistance Program
• Top-up parental leave
• Up to $2,500 tuition reimbursement annually
  
  

Inclusion and Equal Opportunity Employment

We are an equal-opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.