Manager Organic Social Media Investly

Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

How You’ll Make an Impact

The Manager, Organic Social Media – Investly is responsible for leading the strategy, planning, execution, and optimization of Investly’s organic social media presence to drive brand awareness, investor engagement, funded accounts, and long-term AUM growth. Reporting to the VP, Investly Growth, this role sits within the business team accountable for Investly’s product roadmap, vision, sales, and growth.

This role leads a team of social media specialists and creators to conceptualize, produce, publish, and manage content across key social platforms including Instagram, Facebook, TikTok, YouTube and others as assigned. The Manager ensures content aligns with business objectives, brand standards, and compliance requirements, while leveraging data, insights, AI tools, and platform best practices to continuously improve performance.

Working cross-functionally with Growth, Product, Advertising, Creative, CX, Analytics, Legal, and Compliance partners, the Manager, Organic Social Media plays a critical role in building an engaged, informed, and growing Investly audience through high-quality, relevant, and timely social content and interactions.

• Develop and own Investly’s organic social media strategy, ensuring alignment with Investly Growth objectives, product priorities, and brand positioning.
• Lead quarterly and annual social media planning, including editorial calendars, campaign support, and always-on content streams.
• Oversee brainstorming, ideation, and concept development (including scripting and captions) with the social team to deliver a balanced mix of educational, product/service, and lifestyle content that makes investing approachable and engaging.
• Analyze data with Hootsuite, Customer Journey Analytics, with support from Marketing, to monitor social media impact on app and owned channel activities and adjust strategies/tactics
• Develop regular reporting and insights that connect organic social activity to broader business outcomes.
• Present insights and recommendations to Investly Growth leadership and key stakeholders.
• Establish and maintain efficient processes, controls, and workflows to support a fast-moving, digital-first social media operation.
• Lead, coach, and develop a team of organic social media specialists and creators, fostering a collaborative, inclusive, and high-performance culture.
• Conduct regular 1:1s, performance check-ins, coaching sessions, development conversations.

What We’re Looking For

• Completed University degree in Marketing, Finance or related fields, or equivalent practical experience
• 3-5 years’ experience in marketing or communications experience in social platforms such as Instagram, TikTok and YouTube.
• 2+ years’ experience leading a team with organic social media strategy and execution
• Experience with Customer Journey Analytics and Hootsuite
• Financial services and media agency experience is an asset

The Expertise You Bring

• Strong understanding of organic social media strategy and platform best practices
• Ability to connect content strategy to business and growth objectives
• Ability to connect social content strategy to business and growth objectives
• Demonstrated innovative, collaborative, and proactive mindset
• Strong communication, coaching, and stakeholder management skills
• Analytical and creative problem-solving capabilities
• Ability to manage multiple priorities in a fast-paced environment
• Experience leveraging AI and data to inform content and decision-making
• Proven people leadership and team development experience

Current work authorization for Canada is required for all openings.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.

For this role, your total rewards include:

• Base Salary and Discretionary Performance Bonus: A competitive annual range of $135,000 to $146,000 based on your experience and qualifications.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Some of the ways we’ll help you feel valued and supported as part of our team:

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.