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Futuretek
Media BuyerFuturetek • Toronto, ON, Canada
Media Buyer

Media Buyer

Futuretek • Toronto, ON, Canada
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Hiring: Media Buyer: We work closely with clients, partners, and internal teams to deliver measurable results. As we continue to expand, we’re looking for a Media Buyer with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.

Key Responsibilities

  • Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.
  • Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
  • Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
  • Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
  • Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
  • Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
  • Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
  • Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
  • Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
  • Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
Requirements
  • 5+ years of hands-on experience in media buying / performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
  • Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
  • Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
  • Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
  • Experience collaborating closely with creative and motion teams on ad concepts and iterations.
  • Strong analytical mindset — ability to translate complex data into clear strategic actions.
  • Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.
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Media Buyer • Toronto, ON, Canada

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