Talent.com
Marketing Manager
Marketing ManagerKaizen Gaming • Toronto, Ontario, Canada
Marketing Manager

Marketing Manager

Kaizen Gaming • Toronto, Ontario, Canada
30+ days ago
Job type
  • Full-time
Job description

We are Kaizen Gaming

Kaizen Gaming the team powering Betano is one of the biggest GameTech companies in the world operating in 20 markets. We always aim to leverage cutting-edge technology providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners from 40 nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here therell be no average day for you. Ready to Press Play on Potential


Lets start with the role

As a member of the Betano local team reporting to the local Country Manager you will be responsible for planning local marketing objectives developing respective strategies and executing and supervising tactical action plans for Canada.

As a Marketing Manager you will:
  • Define marketing targets (e.g. site traffic new unique visitors new registrations new first active customers depositors conversion rates CPA and player value) in alignment with the Country Manager and overarching financial KPIs;
  • Develop tactical action plans: including brand positioning strategic media approach (media types media channels media formats) and strategic campaign planning;
  • Develop and localize creative materials (TV ATL BTL digital on-site) in collaboration with external creative agencies ensuring strong alignment with local audience characteristics;
  • Propose implement monitor and report on the marketing budget;
  • Work closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements;
  • Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications;
  • Monitor track and evaluate all marketing activities reporting on channel and campaign KPIs (TV/ATL digital on-site affiliate networks) and taking corrective actions where needed;
  • Monitor competitors activities across communications product and compliance areas; conduct market and media research and coordinate with HQ on global market research initiatives;
  • Manage local and global agencies and third-party partners for the execution of the regional campaigns/communications plan;
  • Prepare reports and analyses for the Country Manager with whom the Marketing Manager will closely work with as well as for further Senior Managers;
  • Ensure that all marketing activities are compliant with local regulations;
  • Lead and develop a local marketing team; represent the company internally and externally.


What youll bring:

  • Minimum Bachelors Degree in marketing or a relevant field;
  • Minimum 5 years of experience in a marketing manager position preferably within a highly regulated industry;
  • Excellent command of the English language both verbal and written;
  • Passionate about consumer behavior and marketing psychology and the online gaming industry;
  • Solid business acumen with an entrepreneurial mindset;
  • Strong analytical skills and a data-driven mindset;
  • Demonstrated track record of delivering and managing multichannel marketing campaigns;
  • Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets within the regulated constraints;
  • Hands-on mentality and proactive approach; likes to work in teams;
  • Strong communication skills to convey targets actions plans and inspire others to deliver the plan;
  • Availability for international travel and mobility is considered a plus.

Kaizen Gaming Perks

  • A buddy will support you with your onboarding
  • Competitive pay and bonus scheme
  • Private health insurance
  • Developmental 360 feedback framework
  • Unlimited access to Udemy & continuous training

#LI-Hybrid

#LI-DG1





Required Experience:

Manager


Key Skills
Business Development,Customer Service,Apache,Market Research,Customer Relationship
Employment Type : Full Time
Experience: years
Vacancy: 1
Create a job alert for this search

Marketing Manager • Toronto, Ontario, Canada

Similar jobs

Performance Marketing Manager

Chexy Co.Toronto, ON, CA
Full-time

At Chexy, we're reshaping the way money moves — making payments smarter, faster, and more rewarding.We started by being the first in Canada to let people pay their biggest and most painful bills wi...Show more

 • Promoted

Marketing Manager

Opzilla Solutions Inc.Toronto, ON, CA
Full-time

Seeking a results-driven Marketing Manager to lead B2B campaigns and drive growth for our CRM consulting firm.Develop and execute strategic marketing plans to drive brand awareness, lead generation...Show more

 • Promoted

Manager of Influencer Marketing

moomooToronto, ON, CA
Full-time

About Moomoo Canada Financial Inc.MFC) is a subsidiary of FUTU Holdings Inc.NASDAQ: FUTU), a global leader in online brokerage and wealth management solutions.Moomoo is one of the most trusted and ...Show more

 • Promoted

Growth Marketing Manager

ExaCare AIToronto, ON, CA
Full-time

ExaCare AI is a leading health tech company on a mission to build the AI operating system for post‑acute care.Our platform turns messy, unstructured referral packets into clear clinical insights an...Show more

 • Promoted

Marketing Manager

Cellatoronto, on, ca
Full-time

In this pivotal role, you will own the campaign strategy, performance, and execution across all digital channels, including paid media, eCommerce, online retail support, email, and SMS.As a strateg...Show more

 • Promoted

Lead Marketing Manager

DR Power LLPToronto, ON, CA
Full-time

GENERAC COOKIE NOTICE**Last Updated: June 19, 2024**1.INTRODUCTION**will apply and supplement this Cookie Notice.The length of time a cookie will stay on your browsing device depends on whether it ...Show more

 • Promoted

Manager, Marketing

Loblaw Companies LimitedToronto, ON, CA
Permanent

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together.Our unique position as one o...Show more

 • Promoted

Marketing Manager - Cella

Cellatoronto, on, ca
Full-time

In this pivotal role, you will own the campaign strategy, performance, and execution across all digital channels, including paid media, eCommerce, online retail support, email, and SMS.As a strateg...Show more

 • Promoted

Associate Marketing Manager - Innovation

Jamieson Wellness Inc.Greater Toronto Area, Canada, Canada
Full-time

Vacancy Type: Existing Vacancy.We are Canada’s leading health and wellness company, driven by our purpose of.Inspiring Better Lives Every Day.Established in 1922, we are Canada’s #1 consumer health...Show more

 • Promoted

Marketing Manager

MycroftToronto, ON, CA
Full-time

Mycroft is an AI-native security and compliance platform designed specifically for modern organizations.Our flagship product, the AI Security and Compliance Officer, acts as an autonomous agent man...Show more

 • Promoted

Marketing Manager

BetMGMToronto, ON, CA
Full-time

We are revolutionizing sports betting and online gaming in the United States.We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group.You know our name t...Show more

 • Promoted

Marketing Attribution Manager

RelayToronto, ON, CA
Full-time

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can ...Show more

 • Promoted

Marketing Project Manager

SnappyMarkham, ON, Canada
Full-time

Snappy is a leading B2B SaaS company providing comprehensive.In response to growing demand, we’ve expanded.Google My Business profiles, and drive customer.Join Snappy to make a difference in the re...Show more

 • Promoted

Performance Marketing Manager

Venn Software Inc.Toronto, ON, CA
Full-time

Venn is the fastest-growing B2B fintech in Canada.We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A-players interested in disrupting traditional ...Show more

 • Promoted

Marketing Manager, Autonomous Rides

LyftToronto, ON, CA
Full-time

At Lyft, our purpose is to serve and connect.We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.Since 2012, we’ve transformed ...Show more

 • Promoted

Marketing Manager

OpTalent | Canada | Recruitmenttoronto, on, ca
Full-time

We’re partnering with a well-established, local destination business that blends retail, food, and seasonal events into a unique customer experience.This is not a typical marketing role.You will be...Show more

 • Promoted • New!

Marketing Project Manager - markham

Snappymarkham, on, ca
Full-time

Snappy is a leading B2B SaaS company providing comprehensive.In response to growing demand, we’ve expanded.Google My Business profiles, and drive customer.Join Snappy to make a difference in the re...Show more

 • Promoted

Performance Marketing Manager

EQ Bank | Equitable BankToronto, ON, CA
Permanent

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.How do we get there? With a talented team of inquisi...Show more