Digital CRM Strategist

Overview

We are an agency focused on CRM specialists, creating one-to-one experiences across the customer journey by leveraging human insights, data, creativity, and technology. We are subject matter experts in Strategy & Insights, Creativity & Content, and Data Intelligence.

• Strategy & Insights: Strategic visioning and planning; positioning, branding and messaging strategy; acquisition, retention and loyalty strategy; copy testing, benchmarking and brand tracking; customer journeys and experience mapping.
• Creativity & Content: Insight-based creative briefs; full, multi-channel campaign development; integrated content development; CRM and targeted communications; social media and community activation and management.
• Data Intelligence: Customer, competitive and market insights; primary/secondary/quantitative/qualitative/ethnographic research; database segmentation and cluster analysis; digital technology and marketing strategy; online customer experience / mapping and information architecture.

Responsibilities

• Lead the design, implementation and evaluation of digital marketing lifecycle campaigns with a concentration on retention & activation programs for our client across multiple channels.
• Create a test and learn framework to continuously monitor and optimize campaigns to ensure alignment with client’s business strategy and priorities.
• Prepare regular reporting and identify key insights to share with senior management.
• Develop campaign briefs and provide ongoing leadership across internal and external marketing, design and technology partners.
• Identify and manage customer targeting and segmentation strategies to maintain, optimize and increase performance.
• Provide subject matter expertise to support the entire marketing mix across both paid & owned media vehicles, including omni-channel campaigns.
• Partner with the technology team to guide capability updates and enhancements.
• Develop a strong partnership with key client stakeholders.
• Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values and standards.
• Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices.
• Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner.

Qualifications

• 5-7 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce.
• Highly organized and works well in a fast-paced, collaborative, and multi-discipline environment (creative, analytics, and production).
• Experience in a client-facing role developing strategy and guiding implementation of marketing lifecycle campaigns.
• Proficient with reporting and analytics tools (e.g., Omniture, Google Analytics, etc.).
• Familiar with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze, etc.).
• Experience in leading paid social and/or paid search campaigns, with strong knowledge of best practices & disciplines.

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD $70,000 - CAD $90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

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