Content & Social Media Strategist

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Bondi Produce & Specialty Foods and New Toronto Food Co. are a progressive family-owned and operated food distribution company with a focus on fresh produce and specialty ingredients. We are a recognized brand amongst Toronto’s most distinguished chefs and strive to be a leader in our industry. We are passionate about food and committed to being on the cutting edge of what’s next in our industry. We are looking for smart, energetic, and curious thinkers who are eager to take on new challenges and help fulfill our customer promise of “making it happen” for chefs and restauranteurs across the province.

Job Summary

We’re looking for a hands‑on Social Media Strategist to join our Marketing team and lead the online presence of two fast‑growing brands:

• Bondi Produce – Ontario’s leading produce distributor, building thought leadership and trust across the foodservice industry.
• arte* – our consumer-facing salad kit brand, designed to inspire creativity and fun in the kitchen.

You’ll toggle daily between two brand worlds — the fast‑paced energy of foodservice and the playful creativity of direct‑to‑consumer marketing.

You’ll be both strategic and scrappy — owning content calendars, creating scroll‑stopping posts, and building community across LinkedIn, Instagram, and TikTok. You’ll shape how both brands show up online — from chef collaborations to creator partnerships — while tracking performance and learning what drives real results.

Reporting to the Marketing Manager, with a dotted line to the VP of Sales, you’ll collaborate closely across departments to ensure social strategy supports both marketing and sales objectives for each brand.

Core Responsibilities

• Develop and execute monthly content calendars for both brands tailored by platform, audience, and business goals.
• Publish, monitor, and engage with followers across TikTok, Instagram, and LinkedIn.
• Maintain distinct brand voices: Confident, credible, chef‑driven for Bondi; playful and trend‑driven for *arte.
• Stay on top of trends, audio, and best practices to keep content fresh and high performing.
• Collaborate with Marketing and Sales to align campaigns with business priorities, events and promotions.

Content Creation

• Plan, shoot and edit short‑form video for both brands (Reels, TikTok's).
• Capture original photo and video content using DSLR or mobile devices — maintaining high visual standards for both brands.
• Write post captions and creative copy that align with each brand.
• Be comfortable on‑camera for *arte content (recipe demos, kitchen hacks, product features).
• Manage creative assets and ensure timely delivery for both brand calendars.

Creator & Influencer Partnerships

• Identify and manage relationships with chefs, creators, and food influencers.
• Coordinate product send‑outs, briefs and approvals for UGC and paid collaborations.
• Track creator performance and ROI.

Campaigns & Reporting

• Translate distinct business goals for each brand into social media campaigns that drive awareness, engagement and conversions.
• Run small‑scale tests to learn what formats, hashtags and hooks perform best.
• Report monthly to Marketing Manager on key metrics: follower growth, engagement rate, reach, web traffic, and content ROI.
• Analyze performance metrics to identify trends and opportunities and recommend strategy adjustments based on these insights.

Requirements and Skills

• 3‑5 years’ experience in social media or content creation roles, ideally within the food, beverage or CPG brands.
• Proficiency in CapCut, Adobe Premiere, Canva, or similar tools.
• Strong copywriting skills and ability to adapt tone between professional (B2B) and playful (B2C).
• Highly organized, creative, and comfortable managing multiple brands simultaneously.
• A proactive, collaborative mindset — you’re curious, adaptable, and thrive in a fast‑moving, creative environment.
• A portfolio showcasing your previous social content (please submit with application).

Nice to Have

• Experience with Meta Ads Manager, LinkedIn Ads Manager and familiarity with HubSpot.
• Comfortable behind the camera — you know how to find good light, frame a shot, and make food look craveable.
• Experience with DSLR photography and post‑editing for digital and social use to deliver high‑quality content creation.
• Experience collaborating with chefs, photographers, and food stylists on set to bring creative concepts to life is an asset.

Compensation

• The salary range for this position is $80,000 – $85,000, commensurate with experience.

What We Offer

• A dynamic, collaborative work environment where innovation is encouraged.
• Competitive base pay along with a comprehensive benefits package.
• On‑site fitness centre.
• Staff grocery purchase program.

Interested candidates are encouraged to apply directly by sending your resume and a portfolio of your work to hr@bondiproduce.com.

Note to Recruiting Agencies: We kindly ask that recruiting agencies do not contact us regarding this position as we are not seeking external recruitment support at this time.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

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